Sr. Digital Marketing Manager
Job Description
Experience: 7–12 Years
Location: Ahmedabad
Department: Marketing
Job Summary
We are seeking an experienced and strategic Senior Marketing Manager to lead the organization's marketing function, drive brand growth, generate high-quality leads, and implement AI-driven marketing automation. The ideal candidate will have a proven track record in digital marketing, team leadership, CRM automation, WhatsApp marketing, performance marketing, and business growth strategies.
Key Responsibilities
• Develop and execute the overall marketing strategy aligned with business objectives.
• Lead and manage digital marketing, branding, lead generation, and customer acquisition initiatives.
• Drive revenue growth through performance marketing campaigns across Meta, Google, and other digital platforms.
• Design and implement AI-powered marketing automation and customer engagement strategies.
• Oversee WhatsApp Business API automation, chatbot workflows, and customer journey optimization.
• Manage CRM systems, lead nurturing processes, and marketing automation platforms.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Develop and manage annual marketing budgets and maximize ROI.
• Collaborate with sales leadership to improve lead quality and conversion rates.
• Build, mentor, and lead a high-performing marketing team.
• Establish KPIs, track campaign performance, and present strategic reports to management.
• Drive brand positioning, public relations, social media presence, and corporate communications.
Required Skills
• Strategic Marketing & Brand Management
• Digital & Performance Marketing
• AI Marketing Automation
• WhatsApp Business API & Customer Journey Automation
• CRM Strategy & Lead Management
• Marketing Analytics & ROI Optimization
• Team Leadership & People Management
• Budget Planning & Vendor Management
• Market Research & Business Development
• Campaign Planning & Execution
Qualifications
• MBA in Marketing, Digital Marketing, Business Management, or related field.
• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• 7–12 years of experience in digital marketing, brand management, and business growth.
• Minimum 3 years of experience leading marketing teams and managing large-scale campaigns.
Preferred Tools
• ChatGPT & AI Marketing Platforms
• WhatsApp Business API
• Zoho CRM / HubSpot / Salesforce
• Google Analytics & GA4
• Meta Ads Manager
• Google Ads
• Marketing Automation Tools
• Power BI / Data Analytics Tools
Salary
• As per industry standards and candidate experience.
Only Ahmedabad Base apply
Share your resume hr@laxmigroup.co
Industry
• Real Estate
Employment Type
Full-time
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Work Location: In person
