Specialist, Digital Content (bilingual French / English)

Job description
ORGANIZATION: Pathways to Education Canada

POSITION: Specialist, Digital Content (bilingual French/English)

REPORTING TO: Manager, Marketing

JOB TYPE: Permanent Full Time

LOCATION: Toronto, Ontario or Montreal, Quebec (hybrid)

WEBSITE: www.pathwaystoeducation.ca

SPECIALIST, DIGITAL CONTENT (BILINGUAL FRENCH/ENGLISH), PATHWAYS TO EDUCATION CANADA

We’re looking for someone who can change the paradigm for Canadian youth living in poverty. Someone who enjoys building partnerships, making an impact, and working with energetic, high-performing teams. Is that you?

Pathways to Education is a national, charitable organization breaking the cycle of poverty through education. Its award-winning program is creating positive social change by supporting youth living in low-income communities to overcome barriers to education, graduate from high school, and build the foundation for a successful future. Through the collective power of partnerships, Pathways to Education’s innovative program is preparing youth for tomorrow.

THE OPPORTUNITY

Pathways to Education is seeking a fully bilingual (French/English), creative, impact-focused Specialist, Digital Content. As a key member of the Marketing Communications team, you will champion the voices of the communities and youth we serve across our digital channels. As a fully bilingual content creator, you will develop both English and Quebec French content to engage stakeholders nationwide.

You will manage and develop Pathways’ social media channels, creating engaging multimedia content to ensure a consistent online presence. You’ll target key audiences and improve our digital content output, while staying up to date with the latest digital marketing trends and tools.

WHAT YOU’LL DO
• Create engaging, bilingual, on-brand content for digital channels (primarily social media and web) using Adobe Creative Suite, Canva, other design tools, working with external agencies as needed.
• Day-to-day management of all Pathways social media channels, including content creation and paid and organic posts; engage online with followers and key stakeholders in both French and English.
• Actively meet with stakeholders and attend events to capture assets on a smartphone (photograph, film and edit) to be used for digital content.
• Manage a monthly content calendar, with support from the Marketing Manager, that includes content across social media, email and news articles.
• Support in the execution of digital marketing fundraising campaigns across platforms such as social media, search engines and websites.
• Provide raw data for use in analytics reports and use UTMs to track performance.
• Stay up-to-date with the latest digital marketing trends and show a deep understanding of Pathways communities to ensure continued digital relevance.

WHAT YOU BRING
• A minimum of 2 years’ professional experience in social media management and content creation (fundraising experience preferred)
• Bilingualism (French/English) required
• Hands-on experience with a range of social media channels and management tools (e.g. Meltwater)
• An eye for design, photography, video (capturing using basic tools, such as a smartphone)
• Experience tracking social media performance (including using UTMs and simple analytics)
• A deep understanding of the cultural contexts in which Pathways works (including Quebec) to craft content that resonates with English and French audiences

WHAT WE OFFER
• An exciting opportunity to be part of a leading not-for-profit dedicated to excellence and impact.
• A collaborative work environment with a culture of innovation.
• Opportunities for learning and professional development.
• Competitive salary.
• Generous vacation and health benefits package.
• Group RRSP program.

To confidentially explore this opportunity, please submit a cover letter and resume using the online application at https://pathwaystoeducation.applytojobs.ca. Applications will be accepted until 5pm on July 31, 2025. Pathways Canada thanks all applicants for their interest. Due to volume, only those who qualify for an interview will be contacted.

Pathways to Education Canada is committed to fostering a diverse work environment, one that is inclusive of different races, ethnic origin, citizenship, gender identity, gender expression, sexual orientation, ages, family status, disability status, and intersectional identities. All interested candidates are encouraged to apply and advise us of any accommodations or supports needed to ensure fair and equitable access throughout the recruitment and selection process. Read more