Social Media Optimisation Executive

Responsibilities and Duties

· Set and implement social media optimized campaign

· Setting up various social media channels and maintaining brand consistency.

· Prepare engaging text, image (infographic) and video content for social media accounts.

· Respond to comments and customer queries in a timely manner.

· Monitor and report on feedback and online reviews.

· Generate ROI

· Stay up to date with latest social media best practices and technologies

· Use social media marketing tools such as Buffer

· Attend educational conferences

· Work with copywriters and designers to ensure content is informative and appealing

· Communicate with industry professionals and influencers via social media to create a strong network

· SMM is a key factor

SMO Executive requirements and qualifications

· 2 - 4 years of experience as a Social Media Executive or similar role

· Social Media Strategist using social media for brand awareness and impressions

· Excellent knowledge of Facebook Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

· Understanding of SEO and web traffic metrics

· Experience with doing audience and buyer persona research

· Good understanding of social media KPIs

· Familiarity with web design (optional) and publishing

· Excellent multitasking skills

· Critical thinker and problem-solving skills

· Team player

· Good time-management skills

· Great interpersonal, presentation and communication skills

· Bachelor’s Degree in Marketing or relevant field