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Social Media Manager
Work from home
#811253
Remote / WFH
Incredibleindriya Beauty Essentials Pvt. Ltd
Job Description
Social Media Manager
Incredibleindriya Beauty Essentials Pvt. Ltd.
Marol, Mumbai, Maharashtra
•
Hybrid work
Job details
Here’s how the job details align with your profile.
Pay
₹30,000 - ₹50,000 a month
Job type
Permanent
Full-time
Benefits
Pulled from the full job description
Paid time off
Paid sick time
Work from home
Flexible schedule
Full job description
Location: Mumbai (Hybrid – Work from Office & Remote)
Company: Sawai Fragrances LLC, USA
Employment Type: Full-Time
About the Company
Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. The company owns and manages Eze Perfumes (luxury, vegan, Gen Z-focused fragrances) and Merve Perfumes (premium, artisanal fragrances for men and women). Our mission is to redefine modern luxury through high-quality, cruelty-free scents and strong global brand storytelling.
We are seeking a proactive and creative Social Media Executive / Manager to strengthen our digital presence, drive engagement, and support brand growth across global markets, with a strong focus on the US audience. This role is ideal for someone passionate about luxury beauty, content creation, and performance-driven social media marketing.
Key Responsibilities
1. Social Media Management & Content Creation
Plan, execute, and manage a monthly content calendar for Instagram, Facebook, TikTok, YouTube, Pinterest, and X (Twitter).
Create high-quality reels, stories, carousels, short-form videos, and static posts aligned with brand guidelines.
Conceptualize and coordinate influencer collaborations and UGC campaigns.
Write compelling captions, ad copies, and post descriptions tailored to each platform’s audience and format.
2. TikTok Strategy & Growth
Develop and execute a dedicated TikTok content strategy to drive reach, retention, and follower growth.
Demonstrate strong understanding of TikTok content formats, trends, hooks, and the creator ecosystem.
Track and analyze TikTok-specific metrics including views, watch time, retention rate, CTR, saves, and engagement.
Stay updated with US TikTok trends, especially in beauty, fragrance, skincare, and lifestyle categories.
Collaborate with creators and influencers to produce high-performing native TikTok content.
3. Brand Growth & Community Engagement
Monitor and analyze overall social media performance (reach, engagement, traffic, and conversions).
Actively engage with followers by responding to comments, DMs, and mentions in a professional and brand-appropriate tone.
Identify emerging trends, viral moments, and competitor benchmarks to optimize content strategy.
4. Paid & Organic Marketing Support
Coordinate with the marketing team on paid social campaigns across Meta and TikTok platforms.
Support execution of TikTok Ads including Spark Ads and boosted posts (hands-on experience is a plus).
Optimize content for discoverability, social SEO, hashtags, and audience targeting.
Assist in influencer marketing, PR gifting, and creator seeding initiatives.
5. Campaigns & Global Collaboration
Support product launches, festive campaigns, seasonal promotions, and brand collaborations.
Work closely with cross-functional teams in India and the US to ensure consistent brand communication.
Gain exposure to international brand positioning and US market digital strategies.
Requirements & Qualifications
3-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
Strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus.
Proven interest or experience in short-form video content creation.
Knowledge of TikTok analytics and performance tracking (views, retention, CTR, engagement).
Familiarity with TikTok Ads Manager (Spark Ads, boosted posts) is highly desirable.
Awareness of US social media trends and consumer behavior in beauty and lifestyle categories.
Basic knowledge of paid ads (Meta/TikTok), influencer marketing, and content planning tools.
Strong communication skills, creativity, attention to detail, and ability to multitask.
Bonus: Experience with Shopify, email marketing platforms, or social media scheduling tools.
Why Join Us
Opportunity to work with a fast-growing international fragrance house and luxury brands.
Hands-on exposure to US market strategies while being based in Mumbai.
Involvement in influencer marketing, paid campaigns, and global brand launches.
Competitive compensation, brand benefits, and a collaborative work culture.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Flexible schedule
Paid sick time
Paid time off
Work from home
Application Question(s):
Apply only if based out of Mumbai
The salary remuneration will be around 5 lac per annum
Should have 3-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
Should have strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus (based on US social media trends and consumer behavior)
Work Location: Hybrid remote in Marol, Mumbai, Maharashtra
Incredibleindriya Beauty Essentials Pvt. Ltd.
Marol, Mumbai, Maharashtra
•
Hybrid work
Job details
Here’s how the job details align with your profile.
Pay
₹30,000 - ₹50,000 a month
Job type
Permanent
Full-time
Benefits
Pulled from the full job description
Paid time off
Paid sick time
Work from home
Flexible schedule
Full job description
Location: Mumbai (Hybrid – Work from Office & Remote)
Company: Sawai Fragrances LLC, USA
Employment Type: Full-Time
About the Company
Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. The company owns and manages Eze Perfumes (luxury, vegan, Gen Z-focused fragrances) and Merve Perfumes (premium, artisanal fragrances for men and women). Our mission is to redefine modern luxury through high-quality, cruelty-free scents and strong global brand storytelling.
We are seeking a proactive and creative Social Media Executive / Manager to strengthen our digital presence, drive engagement, and support brand growth across global markets, with a strong focus on the US audience. This role is ideal for someone passionate about luxury beauty, content creation, and performance-driven social media marketing.
Key Responsibilities
1. Social Media Management & Content Creation
Plan, execute, and manage a monthly content calendar for Instagram, Facebook, TikTok, YouTube, Pinterest, and X (Twitter).
Create high-quality reels, stories, carousels, short-form videos, and static posts aligned with brand guidelines.
Conceptualize and coordinate influencer collaborations and UGC campaigns.
Write compelling captions, ad copies, and post descriptions tailored to each platform’s audience and format.
2. TikTok Strategy & Growth
Develop and execute a dedicated TikTok content strategy to drive reach, retention, and follower growth.
Demonstrate strong understanding of TikTok content formats, trends, hooks, and the creator ecosystem.
Track and analyze TikTok-specific metrics including views, watch time, retention rate, CTR, saves, and engagement.
Stay updated with US TikTok trends, especially in beauty, fragrance, skincare, and lifestyle categories.
Collaborate with creators and influencers to produce high-performing native TikTok content.
3. Brand Growth & Community Engagement
Monitor and analyze overall social media performance (reach, engagement, traffic, and conversions).
Actively engage with followers by responding to comments, DMs, and mentions in a professional and brand-appropriate tone.
Identify emerging trends, viral moments, and competitor benchmarks to optimize content strategy.
4. Paid & Organic Marketing Support
Coordinate with the marketing team on paid social campaigns across Meta and TikTok platforms.
Support execution of TikTok Ads including Spark Ads and boosted posts (hands-on experience is a plus).
Optimize content for discoverability, social SEO, hashtags, and audience targeting.
Assist in influencer marketing, PR gifting, and creator seeding initiatives.
5. Campaigns & Global Collaboration
Support product launches, festive campaigns, seasonal promotions, and brand collaborations.
Work closely with cross-functional teams in India and the US to ensure consistent brand communication.
Gain exposure to international brand positioning and US market digital strategies.
Requirements & Qualifications
3-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
Strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus.
Proven interest or experience in short-form video content creation.
Knowledge of TikTok analytics and performance tracking (views, retention, CTR, engagement).
Familiarity with TikTok Ads Manager (Spark Ads, boosted posts) is highly desirable.
Awareness of US social media trends and consumer behavior in beauty and lifestyle categories.
Basic knowledge of paid ads (Meta/TikTok), influencer marketing, and content planning tools.
Strong communication skills, creativity, attention to detail, and ability to multitask.
Bonus: Experience with Shopify, email marketing platforms, or social media scheduling tools.
Why Join Us
Opportunity to work with a fast-growing international fragrance house and luxury brands.
Hands-on exposure to US market strategies while being based in Mumbai.
Involvement in influencer marketing, paid campaigns, and global brand launches.
Competitive compensation, brand benefits, and a collaborative work culture.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Flexible schedule
Paid sick time
Paid time off
Work from home
Application Question(s):
Apply only if based out of Mumbai
The salary remuneration will be around 5 lac per annum
Should have 3-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
Should have strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus (based on US social media trends and consumer behavior)
Work Location: Hybrid remote in Marol, Mumbai, Maharashtra
