Social Media Manager and Content Creator- job post Storytellers Hospitality Group
Job Description
Position Summary:
We are looking for a skilled Social Media Manager to oversee our social media platforms. Your duties will include creating original text and video content, managing posts, and engaging with followers. You will be responsible for maintaining our company's image in a consistent manner to meet our marketing objectives. As a Social Media Manager, you should stay current with the latest digital technologies and social media trends. Excellent communication skills are essential, along with the ability to creatively convey our company's perspectives. Ultimately, you will manage our social media presence to ensure high levels of web traffic and customer engagement.
Key Accountabilities/Duties
Strategic
Develop and execute comprehensive social media strategies to enhance brand visibility, foster engagement, and drive growth across various platforms.
Monitor and analyze content performance and social media metrics to inform and adjust strategies.
Create regular reports to measure the success of social media campaigns.
Stay abreast of industry trends, emerging platforms, and innovative tools to identify and seize new opportunities.
Develop contingency plans for potential social media issues.
Functional
Challenge the status quo by identifying areas for improvement, diagnosing issues, and resolving them.
Maintain a fluid social media calendar aligned with marketing campaigns.
Work closely with marketing team members on social creative development and optimization, including content, templates, and imagery.
Engage with the online community, responding promptly to comments and messages.
Maintain and enhance the brand’s voice and presence on social media.
Manage and protect the brand’s reputation online.
Create engaging content for various social media platforms.
People/Communication
Collaborate with others to drive flexible and iterative solutions quickly and easily.
Identify and collaborate with influencers to expand brand reach.
Engage with our online community, responding to comments and messages.
Qualifications (Work Experience / Education / Certifications)
Minimum of 2 years of social media management experience
Previous experience working on multiple consumer brands
Record of compelling content creation
Knowledge
Understanding of “brand voice” for various audiences
Knowledge of Instagram, Facebook, and TikTok best practices and conventions
Understanding of social media KPIs
