Social Media Assistant

Fabric + Flow is a modern fabric and sewing brand focused on creating premium materials and thoughtfully designed kits for makers who want more than just fabric—they want results.

We’re looking for a Social Media Assistant who is equal parts creative, organized, and confident on camera. This is not a behind the scenes role. We are looking for someone who will be one of the most visible faces of the brand through video content and community engagement.

This is a part-time role with an opportunity for growth.

What You’ll Do

1. Content Creation + Social Media

Create engaging short-form and long-form content for social media platforms including blogs, Instagram, Facebook, TikTok, Pinterest, and YouTube.
Plan, film, edit, and publish content aligned with our brand voice and marketing calendar.
Develop creative content ideas that showcase products, workshops, and behind-the-scenes moments.
Participate in content creation as an on-camera presenter and brand representative.
Monitor trends and recommend new content opportunities and platform strategies.
2. Influencer + Community Engagement

Identify and connect with influencers and creators in the sewing, fabric, DIY style, and maker communities
Coordinate product collaborations, promotions, and content partnerships.
Help track influencer performance and campaign results.
Engage our online community through comments, messages, and interactions.
Grow our follower count across our platforms.
3. Events + Marketing Support

Assist in promoting workshops, events, launches, and special campaigns.
Capture photo and video content during in-studio activities.
Support broader marketing initiatives as required.
Who You Are

Love of sewing, garment construction, or fashion design.
Experience creating engaging content across multiple social media platforms.
Comfortable and confident appearing on camera.
Some photo and video editing skills.
Ability to work independently while managing multiple projects and deadlines.
Strong written communication skills.
Bonus (Not Required, But Valuable)

Experience with Meta Business Suite, Ads Manager, or similar social media management tools.
Familiarity with social media analytics.
Knowledge of Canva, Adobe Creative Suite, or similar editing software.
Sewing, fashion design, and maker experience.
Existing involvement in sewing, textile and/or fashion design creator communities.
Role Structure

Part-time (20 hours/week to start)
Hybrid work: Some in-person work at our Edmonton studio is required to capture content. Administrative tasks, planning, editing, and content scheduling may be completed remotely after a review period.
Flexible schedule with clear deliverables and timelines.
Why Join Fabric + Flow?

Be part of a growing creative brand.
Work in a creative studio environment surrounded by fabrics, DIY fashion, and sewing enthusiasts.
Develop your content creation, marketing, and influencer management skills.
Flexible hybrid work environment.
Employee discount on fabrics and notions, plus extra perks in our makerspace.
How to Apply

Please include, along with your resume:

Links to any social media accounts you’ve previously created content for (if available)
Any other example photos and video you’d like us to consider
A short note on why this role interests you
Pay: From $18.00 per hour

Benefits:

Flexible schedule
Store discount
Work from home
Application question(s):

What do you do when you are seeking inspiration for new content?
Tell us about your experience with sewing, textiles, DIY fashion, or fashion design. Don't be afraid to spotlight your passion!
Which social media platforms do you currently have the most professional experience with?
Work Location: Hybrid remote in Edmonton, AB T5P 3X6