Social & Content Manager- job post Cycologie Studio de Spin Inc.
Job Description
Social & Content Manager (Cycologie)
About Us
Cycologie is an indoor cycling and Pilates-inspired reformer studio. Our high-intensity, low-impact classes take place within elevated, supportive, community-oriented environments across both modalities. We offer exceptional service, guest support, and encouragement to help you reach your goals.
Our Team
Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.
Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They're the standard we hold, the way we lead, and the reason our studios feel the way they do.
Role Summary
The Social & Content Manager is the storyteller-in-chief and day-to-day executor for Cycologie. This role leads social, content strategy, content creation, and narrative direction for the brand, with a heavy emphasis on building and protecting a distinct brand voice, driving community connection, and producing content that earns attention before it asks for action.
This is both a creative leadership role and a hands-on production role. It requires strategic thinking, strong aesthetic instincts, and the ability to concept, create, and ship work at a high standard without losing quality or speed. A genuine understanding of and connection to boutique fitness, mindful movement, or the broader wellness and lifestyle space is essential. Writing, directing, scheduling, engaging, reporting — this person owns it end to end.
Day-to-day, this role operates with a high degree of independence on execution and creation. Creative direction comes from the Brand + Creative Director (BCD). Performance direction comes from the Digital + Growth Director (DGD). This person is a strong executor and creator who takes direction well and runs with it.
Core ResponsibilitiesSocial Strategy + Channel Management
Own the social media strategy for Cycologie across Instagram, TikTok, Meta, and LinkedIn
Build and maintain a proactive content calendar planned at least two weeks in advance
Own content scheduling across all platforms, ensuring consistent and timely publishing
Identify emerging platform trends and opportunities and bring recommendations to the BCD before they're obvious
Set channel-level goals, track performance, and adjust strategy based on what the data is telling you
Content Creation + Direction
Create and direct content across formats: short-form vide
