About NavratanGemstones Navratan.com is focused on building a system-driven SEO growth engine aimed at enhancing brand visibility and organic lead generation. Key Responsibilities Develop and manage keyword universe and topic clusters. Conduct competitor SEO analysis. Build and execute SEO roadmap and growth strategy. Oversee content planning and management. Implement on-page SEO best practices. Manage internal linking structures. Coordinate across teams for technical SEO implementation. Drive backlink acquisition strategies. Manage digital PR initiatives. Build and optimize SEO landing pages. Track and optimize funnels for lead generation. Create and maintain weekly performance dashboards.