The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.
Responsibilities
• Develop and execute effective link building and outreach strategies to increase domain authority and boost organic search rankings.
• Identify, analyze, and reach out to potential link-building opportunities, including guest posting, sponsored content, partnerships, and more.
• Collaborate with content creators and digital marketing teams to align link building efforts with overall SEO goals.
• Track, report, and analyze the performance of link building campaigns, adjusting strategies as needed to achieve optimal results.
• Maintain relationships with bloggers, journalists, influencers, and industry professionals to expand our outreach network.
• Ensure compliance with search engine guidelines and avoid any black-hat or unethical link building tactics.
Qualifications
• 1-3 years of proven experience in link building, outreach, and digital marketing.
• Strong understanding of SEO principles, especially as they relate to link building and off-page optimization.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to analyze link profiles, using tools like Ahrefs, Moz, or similar, to identify opportunities and assess campaign success.
• Bachelor's degree in Marketing, Business, Communications, or related field.