Cetera Financial Group, a leading network of independent retail broker-dealers, is seeking an experienced Product Marketing Specialist to drive revenue growth and adoption of our wealth management solutions.
About the Role
This position will work closely with the Director, Product Marketing to execute marketing tactics and develop strategic plans aligned with business objectives. As a key member of the team, you will be responsible for executing B2B marketing campaigns, managing relationships with third parties, and supporting content creation efforts.
Key Responsibilities
Execute strategic B2B marketing plans and campaigns aligned with wealth management initiatives.
Develop and maintain relationships with third-party vendors for copywriting, design, and strategy execution.
Support the development and accentuation of unique value propositions.
Represent the viewpoints of the Wealth Management leadership team and financial advisors throughout the content creation and strategic planning process.