Verified Job
Marketing
Senior Product Manager / Group Product Manager
Marketing
#800183
Remote / WFH
Fourrts
Job Description
To build, grow, and lead market-winning brands in the Andrology & Fertility portfolio through innovative marketing strategies, scientific engagement, Customer-centric execution, Effective field implementation.
Responsibilities
Develop and execute annual brand strategies and marketing plans
Drive portfolio growth through lifecycle management and new product launch planning.
Conduct market research, competitor analysis, and customer insight generation.
Develop brand positioning, promotional campaigns, visual aids, digital initiatives, and scientific promotional materials.
Monitor brand performance, market trends, IQVIA data, and recommend strategic actions.
Plan and manage marketing budgets to maximize ROI.
Build and maintain relationships with Key Opinion Leaders (KOLs) in Andrology, Urology, IVF, and Fertility .
Responsibilities
Develop and execute annual brand strategies and marketing plans
Drive portfolio growth through lifecycle management and new product launch planning.
Conduct market research, competitor analysis, and customer insight generation.
Develop brand positioning, promotional campaigns, visual aids, digital initiatives, and scientific promotional materials.
Monitor brand performance, market trends, IQVIA data, and recommend strategic actions.
Plan and manage marketing budgets to maximize ROI.
Build and maintain relationships with Key Opinion Leaders (KOLs) in Andrology, Urology, IVF, and Fertility .
