Senior Paid Ads Specialist (Meta and Google Ads)

The Growth Agency is thrilled to announce a collaborative recruitment initiative with our client, The Moonlighters. As a rapidly expanding digital marketing agency, The Moonlighters specializes in performance marketing for 7-figure ecommerce brands, adept at transforming them into 8-figure powerhouses. We are currently seeking a dynamic and seasoned Google Facebook Ads Growth Specialist to join their team on a full-time basis. As the Growth Specialist, you will lead and optimize a cohort of clients utilizing both Google Ads and Facebook Ads. You will be fully responsible for client management, full hands-on execution in the advertising platforms, and ownership of strategy. Everything from meetings to reporting to optimizing is handled in this position.

How You’ll Make An Impact:

This position will operate in two phases:

Phase 1 (30 Days)

Training on our process and in-depth training of our M3 Method.
Shadowing our top-performing team members and our founder across a variety of client-facing calls.
Client onboarding begins, you are introduced to your first client, and hands-on 1/1 mentoring is provided to implement our process fully.
Client launches begin, you own the relationship and are mentored by our Founder, Sam, and top-performing team members.
Phase 2 (30+ Days)

You will begin to ramp up your client load to have full ownership of 6 clients, independently. Core activities will include:
Ownership of strategies that align with clients' KPIs and revenue growth targets.
Daily in-platform optimizing and execution - Regularly analyzing campaign performances, troubleshooting issues, and implementing optimizations to maximize ROAS/KPIs.
Daily Slack communication - Leading all client communications, ensuring transparency, strategy updates, and strong relationship management.
Weekly client performance reviews.
Monthly client creative reviews.
Phase 3 (TBD ~ Leadership)

Top performers in this role will have a clear path for growth to become a Pod Leader. Pod Leaders manage a team of Growth Directors, keeping the entire pod in line to hit KPIs, and reduce overall churn. This step requires attention to detail, proof of performance, and a strong rapport with the team.
Essentials for the Role:Google Facebook Ads Mastery:

Proven experience in managing both Google Ads and Facebook Ads for various ecommerce brands.
In-depth knowledge of optimizing ads, launching new campaigns, and troubleshooting errors.
Complete understanding of shopping feed management.
Facebook Ads campaign structuring, audience segmentation, and creative strategy.
If you regularly rattle off these acronyms in conversation, this role is for you: CPC, CTR, CPM, MER, ROI, ROAS, CPA, CAC, CVR...
Agency Account Management:

Proven experience in managing ecommerce brand accounts within an agency setting.
Proficient in managing client reporting, performance calls, and creative discussions.
Exceptional confidence in communication, making clients feel heard and understood.
Tracking and Analytics:

Comprehensive understanding of tracking mechanisms.
Proficient in utilizing UTMs for effective tracking and analysis.
Familiarity with third-party tracking solutions and attribution models. Read more