Verified Job
Work from home
Senior Measurement & Ad Operations Strategist
Work from home
#764542
Remote / WFH
Northern
Job Description
About Northern
Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency that partners with leading Commercial and Public Service organizations to navigate digital change. We bring together strategy, experience design, data, marketing, and technology to create connected digital experiences that help our clients engage their audiences, accelerate growth, and achieve meaningful business outcomes.
Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.
Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.
The Opportunity - Senior Measurement & Ad Operations Strategist - Now accepting applications until August 21st, 2026
We're looking for a Measurement & Ad Operations Strategist to join our growing paid media team. This role sits at the intersection of measurement, tracking infrastructure, and analytics leadership, the connective tissue between the data our clients see and the decisions our media teams make.
You'll own the tracking, tagging, and data feed infrastructure behind every paid campaign, lead our relationship with the outside partner who builds our marketing mix models, and serve as the analytics authority for GA4 across accounts. You'll turn platform, CRM, and web data into reporting that holds up to scrutiny, and step in to run paid media accounts directly when capacity calls for it.
Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace! (Within Canada)
What You’ll Be Doing:
Tracking & Infrastructure
Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API)
Own GA4 implementation and lead end-to-end tag QA
Troubleshoot tracking issues across self-serve and programmatic platforms
Keep architecture ahead of privacy shifts (iOS changes, cookie deprecation, consent mode)
Reporting & Insights
Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics)
Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics)
Lead performance reporting and trend analysis for clients and internal leadership
Measurement Strategy & Attribution
Set measurement strategy and standards Northern applies across client accounts and internally
Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift)
Serve as Northern's point of contact for external MMM consultant; sense-check inputs and outputs
Translate results into media budget and channel allocation recommendations
Act as measurement subject-matter expert on client calls and identify opportunities to expand services
CRM & Data Integration
Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions)
Establish data hygiene and refresh processes to keep audiences and conversion signals accurate
Data Feeds & Paid Media Ops
Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections
Manage budget pacing with dashboards and alerts
Build ad scripts and rules-based automation to reduce manual upkeep
Paid Media Management
Lead day-to-day management of one or more paid media accounts (Meta and Google Ads primary)
Drive client success by launching data-driven campaigns and executing real-time optimizations
Mentorship & Growth
Identify process gaps and build scalable measurement and tracking workflows
Shape team-wide standards, tooling choices, and best practices; mentor team members on technical deliverables
Drive adoption of tracking and reporting standards across the paid media team
Working Conditions
Office hours are generally Monday - Friday, 9:00 am - 5:00 pm ET rare overtime and weekend work may be required, during peak seasonal periods.
Approximately 70% of the workday on a computer and 30% interacting with team members or clients.
What You Will Bring:
Core Experience (5-8+ years)
Paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure.
Technical Expertise
Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts)
Server-side APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
SQL and dashboarding (Looker Studio, Tableau, or similar)
GA4 fluency required; Adobe Analytics a plus
Platform & Channel Knowledge
Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments
CRM/first-party data integration with media platforms
Measurement & Analytics
At least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in-house MMM building experience
Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies)
Education & Certifications
Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience
Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager
Soft Skills
Clear communicator who translates technical data into business strategy for engineering, media, and client audiences.
What Success Looks Like (Year 1)
After your first year, you will own tracking and measurement across Northern's key accounts, establishing our standard for GA4, server-side tracking, and data accuracy. You'll build incrementality testing programs that drive real budget decisions, create dashboards that eliminate manual reporting, and unlock measurement service upsells. You'll mentor the team and document the standards that make tracking a repeatable strength across the org. Most importantly, you'll be the expert clients and the team trust to turn data into strategy.
Benefits of Becoming a Northerner
Robust Benefits plan, including a Health Spending Account
Wellness Program & LifeWorks EAP
Fitness Reimbursement Program
Vet Care Program
RRSP Matching
Profit-Sharing Performance Bonuses
Endless Professional Growth Opportunities
Delicious Meals & Company Social Events
Free Onsite Parking
Referral Bonus Program
Flexible work environment - so you can work where & when you work best
Allowance to help set up home office
Why You'll Love This Role!
Technical Breadth: Work across the entire martech stack (GTM, GA4, APIs, SQL, dashboarding, AI-assisted reporting)
Impact at Scale: Your infrastructure touches millions in annual client spend
Leadership Without Titles: Mentor and shape measurement standards across the team
Variety: No two days are the same, tracking issues, attribution models, client strategy, paid media optimization, process improvement
Strategic Voice: Your insights directly influence budget allocation
Remote-Friendly: Work from anywhere in Canada with flexible hours
The Team
You'll join a tight-knit team of 6-8 talented Paid Media professionals who move fast and think strategically. You'll partner directly with Account Management and Marketing Leadership to shape client strategy, collaborate with top-tier measurement consultants, and report to the Senior Director of Digital Advertising, someone who values data expertise and gives you room to innovate. This is a role where your tracking and measurement work directly influences how the team thinks about our client’s success.
Compensation
This role has a target salary range of $70,000.00 CAD - $100,000.00 CAD. Placement within this range is based on relevant skills, directly applicable experience, and depth of expertise. Candidates with solid experience that meets most, but not all, role requirements typically fall near the mid-point of the range. In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks.
Equity and Diversity
Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.
AI Use & Interview Transparency:
Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!
If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.
Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency that partners with leading Commercial and Public Service organizations to navigate digital change. We bring together strategy, experience design, data, marketing, and technology to create connected digital experiences that help our clients engage their audiences, accelerate growth, and achieve meaningful business outcomes.
Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.
Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.
The Opportunity - Senior Measurement & Ad Operations Strategist - Now accepting applications until August 21st, 2026
We're looking for a Measurement & Ad Operations Strategist to join our growing paid media team. This role sits at the intersection of measurement, tracking infrastructure, and analytics leadership, the connective tissue between the data our clients see and the decisions our media teams make.
You'll own the tracking, tagging, and data feed infrastructure behind every paid campaign, lead our relationship with the outside partner who builds our marketing mix models, and serve as the analytics authority for GA4 across accounts. You'll turn platform, CRM, and web data into reporting that holds up to scrutiny, and step in to run paid media accounts directly when capacity calls for it.
Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace! (Within Canada)
What You’ll Be Doing:
Tracking & Infrastructure
Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API)
Own GA4 implementation and lead end-to-end tag QA
Troubleshoot tracking issues across self-serve and programmatic platforms
Keep architecture ahead of privacy shifts (iOS changes, cookie deprecation, consent mode)
Reporting & Insights
Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics)
Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics)
Lead performance reporting and trend analysis for clients and internal leadership
Measurement Strategy & Attribution
Set measurement strategy and standards Northern applies across client accounts and internally
Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift)
Serve as Northern's point of contact for external MMM consultant; sense-check inputs and outputs
Translate results into media budget and channel allocation recommendations
Act as measurement subject-matter expert on client calls and identify opportunities to expand services
CRM & Data Integration
Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions)
Establish data hygiene and refresh processes to keep audiences and conversion signals accurate
Data Feeds & Paid Media Ops
Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections
Manage budget pacing with dashboards and alerts
Build ad scripts and rules-based automation to reduce manual upkeep
Paid Media Management
Lead day-to-day management of one or more paid media accounts (Meta and Google Ads primary)
Drive client success by launching data-driven campaigns and executing real-time optimizations
Mentorship & Growth
Identify process gaps and build scalable measurement and tracking workflows
Shape team-wide standards, tooling choices, and best practices; mentor team members on technical deliverables
Drive adoption of tracking and reporting standards across the paid media team
Working Conditions
Office hours are generally Monday - Friday, 9:00 am - 5:00 pm ET rare overtime and weekend work may be required, during peak seasonal periods.
Approximately 70% of the workday on a computer and 30% interacting with team members or clients.
What You Will Bring:
Core Experience (5-8+ years)
Paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure.
Technical Expertise
Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts)
Server-side APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
SQL and dashboarding (Looker Studio, Tableau, or similar)
GA4 fluency required; Adobe Analytics a plus
Platform & Channel Knowledge
Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments
CRM/first-party data integration with media platforms
Measurement & Analytics
At least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in-house MMM building experience
Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies)
Education & Certifications
Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience
Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager
Soft Skills
Clear communicator who translates technical data into business strategy for engineering, media, and client audiences.
What Success Looks Like (Year 1)
After your first year, you will own tracking and measurement across Northern's key accounts, establishing our standard for GA4, server-side tracking, and data accuracy. You'll build incrementality testing programs that drive real budget decisions, create dashboards that eliminate manual reporting, and unlock measurement service upsells. You'll mentor the team and document the standards that make tracking a repeatable strength across the org. Most importantly, you'll be the expert clients and the team trust to turn data into strategy.
Benefits of Becoming a Northerner
Robust Benefits plan, including a Health Spending Account
Wellness Program & LifeWorks EAP
Fitness Reimbursement Program
Vet Care Program
RRSP Matching
Profit-Sharing Performance Bonuses
Endless Professional Growth Opportunities
Delicious Meals & Company Social Events
Free Onsite Parking
Referral Bonus Program
Flexible work environment - so you can work where & when you work best
Allowance to help set up home office
Why You'll Love This Role!
Technical Breadth: Work across the entire martech stack (GTM, GA4, APIs, SQL, dashboarding, AI-assisted reporting)
Impact at Scale: Your infrastructure touches millions in annual client spend
Leadership Without Titles: Mentor and shape measurement standards across the team
Variety: No two days are the same, tracking issues, attribution models, client strategy, paid media optimization, process improvement
Strategic Voice: Your insights directly influence budget allocation
Remote-Friendly: Work from anywhere in Canada with flexible hours
The Team
You'll join a tight-knit team of 6-8 talented Paid Media professionals who move fast and think strategically. You'll partner directly with Account Management and Marketing Leadership to shape client strategy, collaborate with top-tier measurement consultants, and report to the Senior Director of Digital Advertising, someone who values data expertise and gives you room to innovate. This is a role where your tracking and measurement work directly influences how the team thinks about our client’s success.
Compensation
This role has a target salary range of $70,000.00 CAD - $100,000.00 CAD. Placement within this range is based on relevant skills, directly applicable experience, and depth of expertise. Candidates with solid experience that meets most, but not all, role requirements typically fall near the mid-point of the range. In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks.
Equity and Diversity
Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.
AI Use & Interview Transparency:
Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!
If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.
