Senior Manager, Digital Marketing & Social Media
Job Description
This is an exciting opportunity to help shape and execute digital marketing, content, and social media campaigns across live entertainment, theatrical productions, immersive experiences, touring projects, and brand initiatives.
If you love storytelling, creating engaging content, building online audiences, launching campaigns, and working in a fast-paced creative environment — we want to hear from you.
This is not a purely strategic role. We’re looking for someone hands-on, execution-focused, adaptable, and excited to help bring campaigns to life across multiple digital platforms and projects.
What You’ll Do
Lead Digital Marketing Campaigns
Execute integrated digital marketing campaigns across social media, email/EDM, websites, SMS, paid digital, affiliate marketing, and content platforms
Support campaign launches for productions, events, exhibitions, and live experiences
Help drive audience growth, engagement, and ticket sales initiatives
Coordinate campaign assets, approvals, scheduling, and deployment across multiple projects
Create & Manage Content
Develop and manage social media calendars across multiple brands and campaigns
Create engaging content for platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging channels
Write compelling copy, captions, promotional messaging, and audience-facing communications
Coordinate or create photo, video, and graphic content for campaigns and digital platforms
Collaborate with designers, editors, photographers, videographers, and creative partners to develop impactful marketing assets
Grow & Engage Audiences
Lead social media engagement initiatives, contests, giveaways, and community-building strategies
Monitor trends, audience behavior, and platform updates to keep campaigns current and competitive
Help identify creative opportunities to increase visibility, engagement, and audience growth
Analyze & Optimize
Monitor campaign performance, audience insights, website traffic, and engagement metrics
Track KPIs across digital, social, web, email, and paid campaigns
Provide recommendations and insights to improve campaign performance and ROI
Support Marketing Operations
Coordinate with agencies, freelancers, vendors, and external partners
Support broader marketing operations, campaign logistics, and project coordination
Assist with website updates, content uploads, marketing systems, and digital asset organization
Help troubleshoot day-to-day marketing and operational challenges to keep projects moving efficiently
What You Bring
Qualifications & Experience
4–7+ years of experience in digital marketing, social media management, content creation, or related marketing roles
Strong hands-on experience managing social media platforms and growing digital audiences
Experience creating engaging digital and social content
Strong copywriting, communication, and storytelling skills
Experience working in entertainment, live events, theatre, music, attractions, tourism, hospitality, sports, or experience-based industries is considered a strong asset
Strong organizational and project management abilities
Ability to manage multiple projects and priorities in a fast-paced environment
Comfortable working independently and taking initiative
Experience with:
Social media management tools
Email/EDM platforms
SMS segmentation
Website/content management systems
Basic SEO and digital marketing principles
Analytics and reporting tools
Paid digital campaign coordination
AI & Emerging Technology
We are looking for candidates who are comfortable leveraging modern AI tools and emerging technologies within marketing workflows
Familiarity with AI tools used for content creation, research, analytics, automation, workflow optimization, and digital marketing execution
Comfortable using AI to improve efficiency, ideation, campaign development, and operational workflows
Strong AI proficiency and hands-on experience with AI-powered marketing and productivity tools is considered a strong asset
Who Succeeds in This Role
You are:
Creative, hands-on, and execution-focused
Digitally curious, trend-aware, and passionate about storytelling and audience engagement
Organized, proactive, and comfortable managing multiple priorities
Solutions-oriented and adaptable in a fast-paced environment
Collaborative, positive, and calm under pressure
Why Join Us?
Work on exciting live entertainment, theatrical, and immersive experience projects
Be part of a fast-moving creative environment where ideas matter
Opportunity to contribute across multiple brands, productions, and campaigns
Collaborative team culture with opportunities for growth and development
Competitive compensation package based on experience
Location
Canada & USA
We offer a competitive total rewards package. The compensation range listed in this posting reflects the estimated total value of our overall package, including base salary and employer-sponsored benefits and programs.
Apply Now
If you’re passionate about digital marketing, social media, entertainment, and creating content that connects with audiences, we’d love to hear from you.
Please submit your resume along with portfolio examples, social campaigns, or relevant work samples.
