Verified Job
Digital Marketing
Senior Manager Digital Marketing
Digital Marketing
#297189
Remote / WFH
Job Description
Theworld leader in cosmetics, LOréal is present in 150 countries on fivecontinents. Our 35 international brands have allowed us to devote ourselvessolely to one business: beauty, with a mission to provide the best in cosmeticsinnovation to all women and men globally. Our ambition is to win over anotherone billion consumers around the world by inventing the cosmetic products thatmeet the infinite diversity of their needs and desires through continueddigital innovation. LOréal supports diversity and sustainable, ethicalsourcing for all our products, and we have reduced our emissions by approx. 78%since 2005.
TheDNA of LOréal is Innovation and we are driven by a real passion for thefuture. Our Research and Innovation Centres in India are the sixth innovationhub for LOréal worldwide to fuel local market innovations.
Thedistance between beauty and tech is closing rapidly, and we are determined tobe pioneers in this new beauty tech world. New digital technologies and servicesare making the world of beauty move faster than ever before. Data andartificial intelligence are opening new horizons for personalization andcustomization. By incorporating digital into everything that we do, we arecreating a better relationship with our consumers.
Whenbeauty and tech collide, the impossible can happen
Inour journey, we are looking for talented individuals who can lead us on thismission.
Wouldyou like to be a part of the adventure?
We have asuitable opportunity in the Professional Products Division for the positionof Senior Manager Digital Marketing for the brand L'Oréal Professionnel . In thispeople managerial role, you will be responsible for the brands digitalstrategy and execution end to end.
You should have at least 12years of relevant work experience in digital marketing . The locationof the job will be in Mumbai and prior experience in beauty or FMCG at theclient side will be advantageous.
Key Responsibilities:
• You will plan and execute alldigital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O,social media, influencers, video, display, and programmatic campaigns
• You will map consumer decisionjourney for relevant categories and brands with inputs from consumer,hairdressers, salons, CMI, social listening etc.
• You will identify trends andinsights, and optimize spend and performance based on the insights
• You will manage all owned digitalassets for the Brand
• Drive and Measure positiveconversations around the brand on Digital Platforms
• You will support every productlaunch / animation with relevant digital campaigns & promotions
• You will plan and control of thedigital budget across sub-allocations
• You will measure and reportperformance of all digital marketing campaigns, and assess against goals (ROIand KPIs)
• You will evaluate emergingtechnologies. Provide thought leadership and perspective for adoption whereappropriate
• Leverage earned media throughinfluencers strategies
• Establish and maintainrelationships with key stakeholders inside the company (marketing, sales andeducation teams), salons, hairdressers, digital ecosystem and media partners.
• Ensure seamless adoption andexecution between offline and online communication.
• Agency Management: Liaise andmanage relations with social media, website, online media buying &performance media agencies
Key Competencies:
Needs a balanced profile of digital expertise +marketing / brand understanding. Incumbent needs to be very strong in one ofthese and have great desire & intent to upskill in the other if not alreadya skill. Rigor in execution is expected.
• ~12 years of relevant experience
• Specialization in Digital Media
• Beauty and Personal Care experience is preferred
• In-depth understanding of the India media and digital market (i.e, mediacost dynamics, landscape, media usage trends, etc.)
• Digital Expertise: conversant with all forms of digital formats andmeasurement
• Ideally the incumbent may already hold a similar position within anadvertiser or will have the credentials to move from the agency environment
Key Relationships:
• Internal Interactions: Marketing,E-commerce, Controlling etc.
• External interaction with media,digital and influencer agencies and other technology partners & vendors.
• Dual reporting into the GeneralManager, Marketing L'Oréal Professionnel & Head Digital, ProfessionalProducts Division
Physical Demands (e.g., % travel):
Travel willbe need based
Education:
MBA
LOréalis committed to building a diverse environment and is proud to be an equalopportunity employer. LOréal closely prohibits discrimination against anyemployee or applicant for employment because of the individuals race, color,religion, gender, ****** orientation, gender identity or expression, nationalorigin, age, disability or any other characteristic protected by law
TheDNA of LOréal is Innovation and we are driven by a real passion for thefuture. Our Research and Innovation Centres in India are the sixth innovationhub for LOréal worldwide to fuel local market innovations.
Thedistance between beauty and tech is closing rapidly, and we are determined tobe pioneers in this new beauty tech world. New digital technologies and servicesare making the world of beauty move faster than ever before. Data andartificial intelligence are opening new horizons for personalization andcustomization. By incorporating digital into everything that we do, we arecreating a better relationship with our consumers.
Whenbeauty and tech collide, the impossible can happen
Inour journey, we are looking for talented individuals who can lead us on thismission.
Wouldyou like to be a part of the adventure?
We have asuitable opportunity in the Professional Products Division for the positionof Senior Manager Digital Marketing for the brand L'Oréal Professionnel . In thispeople managerial role, you will be responsible for the brands digitalstrategy and execution end to end.
You should have at least 12years of relevant work experience in digital marketing . The locationof the job will be in Mumbai and prior experience in beauty or FMCG at theclient side will be advantageous.
Key Responsibilities:
• You will plan and execute alldigital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O,social media, influencers, video, display, and programmatic campaigns
• You will map consumer decisionjourney for relevant categories and brands with inputs from consumer,hairdressers, salons, CMI, social listening etc.
• You will identify trends andinsights, and optimize spend and performance based on the insights
• You will manage all owned digitalassets for the Brand
• Drive and Measure positiveconversations around the brand on Digital Platforms
• You will support every productlaunch / animation with relevant digital campaigns & promotions
• You will plan and control of thedigital budget across sub-allocations
• You will measure and reportperformance of all digital marketing campaigns, and assess against goals (ROIand KPIs)
• You will evaluate emergingtechnologies. Provide thought leadership and perspective for adoption whereappropriate
• Leverage earned media throughinfluencers strategies
• Establish and maintainrelationships with key stakeholders inside the company (marketing, sales andeducation teams), salons, hairdressers, digital ecosystem and media partners.
• Ensure seamless adoption andexecution between offline and online communication.
• Agency Management: Liaise andmanage relations with social media, website, online media buying &performance media agencies
Key Competencies:
Needs a balanced profile of digital expertise +marketing / brand understanding. Incumbent needs to be very strong in one ofthese and have great desire & intent to upskill in the other if not alreadya skill. Rigor in execution is expected.
• ~12 years of relevant experience
• Specialization in Digital Media
• Beauty and Personal Care experience is preferred
• In-depth understanding of the India media and digital market (i.e, mediacost dynamics, landscape, media usage trends, etc.)
• Digital Expertise: conversant with all forms of digital formats andmeasurement
• Ideally the incumbent may already hold a similar position within anadvertiser or will have the credentials to move from the agency environment
Key Relationships:
• Internal Interactions: Marketing,E-commerce, Controlling etc.
• External interaction with media,digital and influencer agencies and other technology partners & vendors.
• Dual reporting into the GeneralManager, Marketing L'Oréal Professionnel & Head Digital, ProfessionalProducts Division
Physical Demands (e.g., % travel):
Travel willbe need based
Education:
MBA
LOréalis committed to building a diverse environment and is proud to be an equalopportunity employer. LOréal closely prohibits discrimination against anyemployee or applicant for employment because of the individuals race, color,religion, gender, ****** orientation, gender identity or expression, nationalorigin, age, disability or any other characteristic protected by law
