Senior Manager | Ad Sales |10|15 yrs|

Senior Manager ( Ad Sales )

Agency Ad sales - Sales team work directly with large and mid-scale marketing agencies that work across advertisers industries.

Responsibilities:

- Build and scale agency business from grounds-up to gain larger spends within the marketing budgets of large marketing agencies in India

- End to end ownership of the agencies across Revenue, Relationships, Commercials and Team.

- Establish strong relationships with leadership stakeholders across Digital heads, Account heads, Regional heads of all agencies for the specific region

- Build strong 1:1 relationship with agency personnels to scope and understand the spends across objectives, channels, and scope potential for Ads

- Drive awareness for Ads offerings within the agencies through roadshows, workshops, events and account in-depth discussions

- Deliver on the revenue target by establishing business development rigors, Agency performance governance feedback loops for product on outcomes delivered ; scope of further business.

- Handle outbound sales (hard/push sales) according to the business needs to penetrate the new accounts and new business lines deeper

- Collaborate within Agencies to ensure inflow of campaign briefs from the key accounts and various industries to gain larger spend share from the Agency

- Create JBP structures for large agencies and identify and accelerate business for mid ; small agencies

- Coach ; Mentor the team and track them to success on the Agency performance parameters

- Work with internal stakeholders across Campaign Management to improve campaign management efficiencies for Agency business

- Ideate on creative ideas, product ideas, new opportunities be the voice of external business landscape internally Read more