Verified Job
Marketing
Senior Executive Media Analytics
Marketing
#219036
Remote / WFH
Job Description
The Global Nielsen Media Client Service & Sales team provides modern and effective services that meet client needs quicker, while giving Nielsen more control over how we service our clients. We will create capacity to elevate the work we do with clients to focus on market impact and business growth. We are at the forefront of customer experience and become an agent of change as we embrace automation to navigate the complex needs of our industry and continue to be the industry leader
About The Role
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty
close. This role combines data analysis and client consultation from the start, with plenty of room
for growth. Using your expertise in analytics, statistics and big data, you will find answers to clients' business problems. Your insights will influence decisions for some of today’s leading domestic and global companies.
Role Details
• Running analytics projects using media currency data from end to end – including crafting analytics plan, analysis of data using relevant statistical tools and techniques, and crafting insights decks.
• Apply statistical analysis and data visualization techniques to effectively convey the research findings.
• Manage quantitative research projects throughout the entire process from research design, to questionnaire draft, to fieldwork management, analysis and reporting.
• Maintain a client service orientation by managing the day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.
• Understand and implement all internal processes. Liaise with internal teams and stakeholders to ensure projects run smoothly.
• Enable fulfilment of client deliverables.
• Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards.
Qualification & Skills
• Master’s degree in Business, Statistics, Economics, Mathematics or a related quantitative field
• Minimum 2 years of experience in data analytics in Media, Research, Digital, Telecom or Technology industries
• Strong logic, deductive reasoning, problem-solving and critical thinking skills
• Strong statistical and applied analytics background
• Proficient in Python and/or SQL
• Working knowledge of BARC Software (YUMI) is a plus
About The Team
Our teams are trusted advisors and partners to the largest publishers, broadcasters, new age
companies and e-giants to help them drive growth via a deep understanding of audiences and
how. We truly believe that audience is everything – and are guided by the principles of inclusion, courage and growth in everything
About The Role
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty
close. This role combines data analysis and client consultation from the start, with plenty of room
for growth. Using your expertise in analytics, statistics and big data, you will find answers to clients' business problems. Your insights will influence decisions for some of today’s leading domestic and global companies.
Role Details
• Running analytics projects using media currency data from end to end – including crafting analytics plan, analysis of data using relevant statistical tools and techniques, and crafting insights decks.
• Apply statistical analysis and data visualization techniques to effectively convey the research findings.
• Manage quantitative research projects throughout the entire process from research design, to questionnaire draft, to fieldwork management, analysis and reporting.
• Maintain a client service orientation by managing the day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.
• Understand and implement all internal processes. Liaise with internal teams and stakeholders to ensure projects run smoothly.
• Enable fulfilment of client deliverables.
• Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards.
Qualification & Skills
• Master’s degree in Business, Statistics, Economics, Mathematics or a related quantitative field
• Minimum 2 years of experience in data analytics in Media, Research, Digital, Telecom or Technology industries
• Strong logic, deductive reasoning, problem-solving and critical thinking skills
• Strong statistical and applied analytics background
• Proficient in Python and/or SQL
• Working knowledge of BARC Software (YUMI) is a plus
About The Team
Our teams are trusted advisors and partners to the largest publishers, broadcasters, new age
companies and e-giants to help them drive growth via a deep understanding of audiences and
how. We truly believe that audience is everything – and are guided by the principles of inclusion, courage and growth in everything
