Senior Executive - Digital MarketingSenior Executive - Digital Marketing
Job Description
Company: iiiEM – International Institute of Import & Export Management
Location: Ahmedabad / Gujarat
Department: Marketing
Experience: 3–5 Years
Key Responsibilities:
Digital Marketing Strategy:
• Plan and execute digital marketing campaigns for training programs, webinars, and workshops.
• Develop strategies to generate qualified leads for export-import courses.
• Monitor campaign performance and optimize for maximum ROI.
Paid Advertising:
• Manage Facebook / Instagram Ads (Meta Ads) for lead generation.
• Run and optimize Google Ads campaigns (Search, Display, YouTube).
• Create and test ad creatives, audiences, and funnels.
Lead Generation & Funnels:
• Build lead generation funnels for webinars and training programs.
• Optimize landing pages to improve conversion rates.
• Work with CRM and automation tools for lead nurturing.
Social Media Marketing:
• Manage company pages on LinkedIn, Facebook, Instagram, and YouTube.
• Plan monthly content calendars and promotional campaigns.
• Grow followers and engagement organically.
Marketing Automation:
• Manage WhatsApp automation campaigns.
• Set up email marketing sequences for leads.
• Handle tools like Integrately, Zapier, or CRM systems.
Analytics & Reporting:
• Track campaign performance using Google Analytics, Meta Ads Manager, and Google Ads.
• Prepare weekly and monthly marketing reports.
• Optimize campaigns based on data insights.
Required Skill:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search & Display)
• Lead Generation Campaigns
• Landing Page Optimization
• Social Media Marketing
• Email Marketing & WhatsApp Automation
• Marketing Funnel Strategy
• Basic SEO Knowledge
• Data Analysis & Reporting
Prefferred Qualification:
• Bachelor's degree in Marketing, Business, or Digital Marketing
• Certification in Google Ads / Meta Ads
• Experience in education or training industry marketing preferred
Interested candidates can share their resume on WhatsApp at +91 7573002750.
