1. Performance Marketing & Growth Strategy
• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Manage campaign budgets and ensure achievement of performance goals such as ROAS, CPA, Revenue Growth, Lead Generation.
• Develop channel-specific growth strategies based on client objectives.
• Monitor campaign performance and continuously optimize for efficiency and scale.
• Work closely with design and content teams to develop high-performing creatives and landing page recommendations.
• Ensure proper implementation of tracking, attribution, and reporting frameworks.