Verified Job
Marketing
Senior Digital Marketing Officer
Marketing
#47376
Remote / WFH
Lotterywest
Job Description
Lotterywest is uniquely the only State Government-owned and operated lottery in Australia. We have supported the community for over 90 years with the purpose to operate a responsible and sustainable lottery that leaves an enduring positive impact for WA.
Lotterywest is also the employing agency for Healthway, the only State Government department dedicated to health promotion. For over 30 years, Healthway has funded projects and research to inspire Western Australians to live healthier lives.
About the job
1x Full-Time Fixed Term opportunity until 31 December 2027 with the possibility of extension and/or permanency.
In this key role, you will managing direct communications to players via eDM, Search, Paid Digital Media and the Lotterywest website.
Reporting to the Manager, Digital Marketing, the Senior Digital Marketing Officer role is responsible for strategically planning, executing and optimising marketing communications across a broad range of digital channels, ensuring alignment to the broader media strategy, and contribute to the organisations business and brand objectives.
The role has the following key areas of focus:
Digital campaign performance and optimisation
Digital Content Strategy and Planning
Marketing Communications
Stakeholder management and engagement
We’re looking for
A pro-active and detail-oriented Senior Digital Marketing professional
Strong planning and organisational skills with ability to manage competing deadlines
Strong verbal, written and interpersonal skills with the ability to deal with a broad range of stakeholders
Knowledge of digital marketing systems and tools, including Google Analytics, Website CMS, SEO, SEM, Digital CRM and Marketing Automation.
Experience in developing content (visual and written) for a broad range of brands and audiences, across a variety of digital channels and platforms
Why You’ll Love It
Opportunity to drive audience growth and optimise campaigns directly contributing to Lotterywest performance.
Work in a supportive and collaborative team
Make a positive impact on the WA community
What we Offer
Being part of Australia's only State government-owned lottery comes with a lot of responsibility, and we wouldn’t have it any other way. We own the outcome of our actions and by directly contributing to player safety and a more hopeful community life for Western Australians, working at Lotterywest is naturally rewarding for all involved.
Our workplace strives to provide an environment for you to feel valued and supported, so that you can help create the kind of positive impact we want to see.
Our employee benefits include:
Purpose-led work in a flexible working environment
Four weeks annual leave, with the ability to purchase additional leave.
Additional public service holidays
A focus on professional development
An active wellbeing program and social calendar
Quarterly volunteering leave entitlement
A central Head Office location in the heart of Subiaco, with excellent access to public transport, a range of public parking options and end-of-trip facilities for staff choosing to cycle, run or walk to work.
Sounds like you?
We’d love to see your application, please click on the apply button and follow the prompts. You’ll need to submit a PDF version of:
A current resume/CV and,
A cover letter outlining your interest in the role and your Digital Media experience, and addressing the below selection criteria
1. Demonstrated experience strategically planning, executing and optimising multiple marketing projects, across a broad range of digital channels, to deliver the organisations business and brand objectives.
We will get in touch if you are shortlisted for this opportunity. If you would like to learn more, please reach out to Thomas Doherty on 08 9488 6253.
Applying for a State Government role can look a bit different, so we do encourage you to read the attached Job Application pack to ensure your application sets you up to succeed.
If you have any support or access needs that may require adjustments to allow you to fully participate in this selection process, please contact humanresourceservices@lotterywest.wa.gov.au .
Lotterywest is also the employing agency for Healthway, the only State Government department dedicated to health promotion. For over 30 years, Healthway has funded projects and research to inspire Western Australians to live healthier lives.
About the job
1x Full-Time Fixed Term opportunity until 31 December 2027 with the possibility of extension and/or permanency.
In this key role, you will managing direct communications to players via eDM, Search, Paid Digital Media and the Lotterywest website.
Reporting to the Manager, Digital Marketing, the Senior Digital Marketing Officer role is responsible for strategically planning, executing and optimising marketing communications across a broad range of digital channels, ensuring alignment to the broader media strategy, and contribute to the organisations business and brand objectives.
The role has the following key areas of focus:
Digital campaign performance and optimisation
Digital Content Strategy and Planning
Marketing Communications
Stakeholder management and engagement
We’re looking for
A pro-active and detail-oriented Senior Digital Marketing professional
Strong planning and organisational skills with ability to manage competing deadlines
Strong verbal, written and interpersonal skills with the ability to deal with a broad range of stakeholders
Knowledge of digital marketing systems and tools, including Google Analytics, Website CMS, SEO, SEM, Digital CRM and Marketing Automation.
Experience in developing content (visual and written) for a broad range of brands and audiences, across a variety of digital channels and platforms
Why You’ll Love It
Opportunity to drive audience growth and optimise campaigns directly contributing to Lotterywest performance.
Work in a supportive and collaborative team
Make a positive impact on the WA community
What we Offer
Being part of Australia's only State government-owned lottery comes with a lot of responsibility, and we wouldn’t have it any other way. We own the outcome of our actions and by directly contributing to player safety and a more hopeful community life for Western Australians, working at Lotterywest is naturally rewarding for all involved.
Our workplace strives to provide an environment for you to feel valued and supported, so that you can help create the kind of positive impact we want to see.
Our employee benefits include:
Purpose-led work in a flexible working environment
Four weeks annual leave, with the ability to purchase additional leave.
Additional public service holidays
A focus on professional development
An active wellbeing program and social calendar
Quarterly volunteering leave entitlement
A central Head Office location in the heart of Subiaco, with excellent access to public transport, a range of public parking options and end-of-trip facilities for staff choosing to cycle, run or walk to work.
Sounds like you?
We’d love to see your application, please click on the apply button and follow the prompts. You’ll need to submit a PDF version of:
A current resume/CV and,
A cover letter outlining your interest in the role and your Digital Media experience, and addressing the below selection criteria
1. Demonstrated experience strategically planning, executing and optimising multiple marketing projects, across a broad range of digital channels, to deliver the organisations business and brand objectives.
We will get in touch if you are shortlisted for this opportunity. If you would like to learn more, please reach out to Thomas Doherty on 08 9488 6253.
Applying for a State Government role can look a bit different, so we do encourage you to read the attached Job Application pack to ensure your application sets you up to succeed.
If you have any support or access needs that may require adjustments to allow you to fully participate in this selection process, please contact humanresourceservices@lotterywest.wa.gov.au .
