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Verified Job Digital Marketing

Senior Digital Marketing Associate

Pune, Maharashtra
Digital Marketing
#278093
Remote / WFH

Job Description

Descriptions:

We are looking for a motivated individual who is eager to learn our technology solutions and provide the right solutions to our team members (or customers). The Project Coordinator will help coordinate web development services to eCommerce merchants in the regions of the US - LATAM, and APAC.

Wagento and eWay Corp. are a a group of North American eCommerce agencies with offices in the USA, Mexico, and India. We are an Adobe Solution Partner, BigCommerce partner, VTEX partner AWS Consulting Partner, and a Microsoft Cloud Solution Provider with an established and growing list of clients throughout the world.

We are leading provider of website design/development, content management, cloud infrastructure solutions to Public & Private Sector customers primarily in the United States.

We are experts in Responsive Web Design, Content Management Systems such as WordPress, Drupal, Cascade, web development (PHP, Javascript, JQuery, Ajax, HTML/CSS, HTML5) and custom business application development (PHP, MySQL, JavaScript, JQuery, Ajax). We have created complex eCommerce stores for our clients across the world and continue to provide support, maintenance, security, and managed hosting to them.

Responsibilities:
• Website keyword research, analysis & optimization 
• Website on-page & off-page optimization for SEO Ranking
• Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns
• User Behavior Tracking using tools such as Google Tag Manager, SEMrush
• Knowledge of Google Keyword Planner/ Ubersuggest/ SEMrush Keyword research tools.
• Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
• Create landing pages for capturing leads or goal conversion
• Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

Requirements:
• 3+ years relevant experience in Search Engine Optimization/ PPC Advertising
• Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns
• Hands on knowledge of remarketing campaigns
• Hands on knowledge of SEO Strategy & Implementation
• Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)
• Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns
• Certification (Google AdWords, Facebook Ads) if any will be an added advantage.

Benefits:
• Training and Certification
• Medical Insurance for self, spouse, children.
• Weekends Off
• Flexible Public Holidays
• Flexible Work Hours
• Leaves and Holidays
• Loyalty Bonus Program

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status
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