Senior Digital Marketing

Job Description Should handle marketing end-to-end for all Insider branded IPs and tours Should lead marketing strategy, planning, execution, monitoring, optimization and reporting for branded IPs and tours Should help establish a positive ROI on marketing spends or reach the relevant business objectives on all IP projects Should also strive to improve all other marketing and business KPIs as relevant to different projects Should be directly involved with the IP business team for property conceptualisation and feasibility checks Should lead conversations on ticket pricing, slabs, online and onground branding etc.

for such projects Should lead market research to identify artists, new markets and current trends to identify growth opportunities on the branded IPs front Should work with external agencies and tools for timely and efficient execution of deliverables Should work with internal teams on other ongoing projects for efficient output wherever possible Requirement - 8 years of work experience in growth/performance marketing in a relevant sector (e-commerce/lifestyle brands/media and entertainment / live events).
3+ years of experience in Adwords campaigns (Google+Meta).

A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment.
An analytical mindset and strong problem-solving capabilities.

Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making.
Experience driving and executing multi-channel marketing plans and budgets; managing large-scale multi-channel projects. Strong written and oral communication skills