Senior Customer Marketing Manager, Advocacy- job post Clio
Job Description
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .
Summary:
We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary . We are also open to candidates across Canada or the U.S.
This is a 12-Month Fixed Term Contract.
What your team does:
At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.
Who you are:
We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme. You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals. This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.
You will:
Design and launch new experiments to further extend our referral program.
Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
Leverage customer and data insights to identify opportunities for new segmentation strategies.
