Senior Copywriter

Full job description
About Felix

Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support our rapid growth and we are continuing to build our incredible team based in Toronto. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care across a growing range of categories such as birth control, erectile dysfunction, acne and more.

In just 5 years we have expanded to treat 17+ common healthcare categories, enhanced our diagnosis solutions with rigorous lab testing and expanded our pharmacy network to ship to almost every province in Canada (With the exception of QC and NB).

Over this time, Felix has delivered 24 quarters of consecutive growth in both revenue and profit, making it one of Canada’s fastest growing tech companies.

But more importantly, over 1 million Canadians (and counting!) trust Felix Health for their everyday healthcare needs.

To this end, we see a tremendous opportunity to further accelerate growth - and more importantly - we have big ambitions to build a truly iconic Canadian brand. We’re looking for the right copywriter to help us do just that.

The Role

We are seeking an experienced senior copywriter with a deep understanding of writing, marketing, and creativity to join the Felix brand team. This role will be responsible for establishing Felix’s brand tone of voice, concepting big creative campaign ideas, writing compelling copy for TV, video and static advertising, and ensuring our brand voice shows up across all marketing platforms. You will have the opportunity to work cross-functionally across multiple teams including, Brand Marketing, Design, Lifecycle, and User Acquisition, and be the voice of Felix throughout a patient’s journey.

In this role, you will:

Establish tone of voice, consistent terminology, and POV language for the brand spanning multiple patient touchpoints

Concept big creative ideas for national reach, omni-channel marketing campaigns

Write scripts for both brand functional level TVCs to serve as the backbone for mass-reach campaigns, digital performance marketing, as well as UGC and influencer marketing

Develop messaging for static and video digital ad creative for always-on digital growth marketing

Collaborate with subject matter experts to create thought leadership pieces, educational content, and articles addressing patient needs or industry trends

Conceptualize and write copy for lifecycle brand marketing campaigns, including onboarding, retention, upselling, and win-back emails, to enhance customer engagement and satisfaction

Work closely with CRO and design to write copy for the Felix website, using best practices for UX combined with marketing flair to improve conversion usability

Incorporate SEO best practices into website copy, blog articles, and metadata to improve search rankings and visibility

Adapt long-form content into bite-sized, engaging pieces for social media (Instagram, TikTok, Twitter, LinkedIn, and Facebook) keeping in mind platform-specific best practices

Work closely with compliance teams to balance creativity with accuracy and compliance

Contribute to a broader culture of creativity on the marketing team by participating in creative brainstorms and group critiques

We’re looking for someone who:

Has 7+ years of writing experience, including 3+ years of agency experience

Has experience connecting big creative ideas for mass-reach, TV-led ad campaigns

Has experience in highly regulated industries (ideally healthcare)

Holds strong opinions about what separates good from great writing

Has an extremely high bar of quality

Has the ability to switch between long form-narrative, short-form punchy marketing copy

Obsesses over details and has genuine passion for writing and creativity

Is an excellent communicator with creatives and non-creatives alike, and is comfortable and eager to give and receive feedback

Approaches creative problem-solving with a patient-centric mindset

Maintains strict adherence to industry regulations and legal requirements, particularly for all patient-facing materials

Thrives in a fast-paced environment working with a small team

Is kind and empathetic, and genuinely excited about the possibilities in the healthcare space

Has a portfolio that demonstrates relevant writing experience

Benefits

Full medical, dental and vision benefits

Maternity/paternity policy

4 weeks vacation (3 weeks anytime + 1 week during the holidays)

Competitive compensation

Stock option grant

Remote first, work from anywhere in Canada

Incredible culture powered by a highly collaborative and high performing team

Large impact at an early stage technology company

Professional development opportunities, working closely with founders and the senior leadership team

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing accessibility@felixforyou.ca. Read more