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Senior Content Strategist & Content Specialist (Mumbai)
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#734277
Remote / WFH
Uptown Spaces
Job Description
Job Location: Kharghar, Navi Mumbai
We are looking for a highly creative and strategic Senior Content Strategist & Content Specialist to lead our brand storytelling function. In this role, you will cross-functionally design and execute high-impact content that builds community trust, educates prospective buyers, and systematically generates inbound consumer demand across multiple digital channels. The ideal candidate has a razor-sharp pen, thinks conceptually, and knows how to blend compelling brand narratives with organic search performance.
Key Responsibilities:
- Content Strategy & Calendaring: Conceptualize, structure, and maintain a robust monthly content calendar aligned with product milestones, project launches, and overall brand guidelines.
- Multi-Channel Copywriting: Write high-converting, persuasive copy across digital touchpoints, including corporate websites, high-ticket landing pages, and micro-targeted performance marketing ads (Meta/Google).
- Direct-to-Consumer (D2C) Campaigns: Architect and execute structured nurture campaigns across high-engagement channels like WhatsApp, Email newsletters, and prime social media platforms.
- Educational Property Content: Research, create, and edit engaging real estate guides and informative market breakdowns that simplify the buying journey for primary stakeholders.
- SEO & AEO Architecture: Produce optimized long-form articles tailored for modern traditional search engines (SEO) as well as emerging conversational, AI-driven answer engines (AEO).
- Creative Coordination: Partner directly with in-house design, multimedia, and video production teams to translate raw text concepts into visually stunning static and motion assets.
- Brand Governance: Maintain a highly consistent tone of voice across all corporate collateral and actively audit content to ensure deep alignment with brand standards.
Candidate Profile & Eligibility:
- Experience: 3 to 5 years of rich experience in Content Writing, Copywriting, or Brand Strategy.
- Industry Preference: Prior exposure to Real Estate, Fintech, Proptech, or fast-paced Consumer D2C Brand environments is highly preferred.
- Education: Graduation / MBA. Degrees specialized in BMS, Mass Media (BMM), or Marketing are highly preferred.
- Technical Skill Set: Exceptional understanding of copy structures, SEO/AEO frameworks, social media platform dynamics, and the efficient leverage of modern AI content co-pilots and research tools.
Job Overview:
- Industry: Real Estate / Marketing / Media
- Role Type: Full time, Permanent
- Compensation: 35,000 to 45,000 per month (Based on expertise)
- Preferred Candidate Location: Navi Mumbai, Mumbai, Thane, or nearby commuting zones.
We are looking for a highly creative and strategic Senior Content Strategist & Content Specialist to lead our brand storytelling function. In this role, you will cross-functionally design and execute high-impact content that builds community trust, educates prospective buyers, and systematically generates inbound consumer demand across multiple digital channels. The ideal candidate has a razor-sharp pen, thinks conceptually, and knows how to blend compelling brand narratives with organic search performance.
Key Responsibilities:
- Content Strategy & Calendaring: Conceptualize, structure, and maintain a robust monthly content calendar aligned with product milestones, project launches, and overall brand guidelines.
- Multi-Channel Copywriting: Write high-converting, persuasive copy across digital touchpoints, including corporate websites, high-ticket landing pages, and micro-targeted performance marketing ads (Meta/Google).
- Direct-to-Consumer (D2C) Campaigns: Architect and execute structured nurture campaigns across high-engagement channels like WhatsApp, Email newsletters, and prime social media platforms.
- Educational Property Content: Research, create, and edit engaging real estate guides and informative market breakdowns that simplify the buying journey for primary stakeholders.
- SEO & AEO Architecture: Produce optimized long-form articles tailored for modern traditional search engines (SEO) as well as emerging conversational, AI-driven answer engines (AEO).
- Creative Coordination: Partner directly with in-house design, multimedia, and video production teams to translate raw text concepts into visually stunning static and motion assets.
- Brand Governance: Maintain a highly consistent tone of voice across all corporate collateral and actively audit content to ensure deep alignment with brand standards.
Candidate Profile & Eligibility:
- Experience: 3 to 5 years of rich experience in Content Writing, Copywriting, or Brand Strategy.
- Industry Preference: Prior exposure to Real Estate, Fintech, Proptech, or fast-paced Consumer D2C Brand environments is highly preferred.
- Education: Graduation / MBA. Degrees specialized in BMS, Mass Media (BMM), or Marketing are highly preferred.
- Technical Skill Set: Exceptional understanding of copy structures, SEO/AEO frameworks, social media platform dynamics, and the efficient leverage of modern AI content co-pilots and research tools.
Job Overview:
- Industry: Real Estate / Marketing / Media
- Role Type: Full time, Permanent
- Compensation: 35,000 to 45,000 per month (Based on expertise)
- Preferred Candidate Location: Navi Mumbai, Mumbai, Thane, or nearby commuting zones.
