Search Engine Optimization Executive

Key Responsibilities

Off-Page SEO (Primary Focus — 70% of role)

• Plan and execute guest posting campaigns on relevant, authoritative websites

• Build high-quality backlinks through ethical, white-hat link-building techniques

• Conduct competitor backlink analysis to identify new link opportunities

• Create and manage business listings and directory submissions

• Execute social bookmarking, profile creation, and image/PDF submission activities

• Build and maintain local citations to support local SEO visibility

• Identify and execute broken link building opportunities

• Conduct outreach and email outreach to webmasters, bloggers, and publishers for link placements

• Implement a balanced anchor text strategy aligned with SEO best practices

• Identify and disavow toxic or low-quality backlinks

• Perform link quality analysis to ensure all acquired links meet quality standards

• Stay updated on Google's webmaster guidelines and follow white-hat SEO practices at all times

• Support basic Digital PR activities, including outreach for brand mentions and coverage

On-Page SEO (Supporting Responsibility)

• Optimize meta titles and meta descriptions for target pages

• Review and improve heading structure (H1–H6) for clarity and keyword relevance

• Support URL optimization and internal linking improvements

• Add and optimize image alt tags

• Assist with keyword placement and on-page content optimization

• Apply basic understanding of schema markup where required

Technical SEO Basics (Supporting Responsibility)

• Assist in monitoring XML sitemaps and robots.txt files

• Support implementation and review of canonical tags

• Identify and report crawl errors and indexing issues via Google Search Console

• Monitor basic Core Web Vitals and flag performance concerns

• Identify and report broken links and incorrect 301/302 redirects

• Support basic checks for mobile-friendliness and page speed

Reporting & Analysis

• Track keyword rankings and monitor organic traffic trends

• Prepare accurate weekly and monthly SEO performance reports

• Analyze competitor SEO performance and identify growth opportunities

• Maintain reporting using Excel/Google Sheets

Required Skills (Mandatory)

• 1–2 years of hands-on SEO experience, with demonstrable off-page SEO work

• Strong understanding of link-building principles and white-hat SEO practices

• Good written and verbal communication skills for outreach and reporting

• Analytical thinking and problem-solving ability

• High attention to detail and accuracy in execution and reporting

• Strong time management skills and ability to work independently

• Collaborative mindset and ability to work well within a team

• Willingness to stay updated on Google algorithm updates and industry changes