Verified Job
Digital Marketing
Search Engine Marketing Executive (Bengaluru)
Digital Marketing
#820459
Remote / WFH
VARITE
Job Description
Job Title : Search Engine Marketing
Location State : Karnataka
Location City : Bangalore
Experience Required : 1 to 3 Year(s)
CTC Range : 3 to 4 LPA
Shift: Day Shift
Work Mode: Hybrid
Position Type: Contract
Openings: 1
Company Name: VARITE INDIA PRIVATE LIMITED
About The Client: An American technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research through private consulting, executive programs, and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms. The Client serves over 12,000 organizations in over 100 countries with an employee strength of 15,000.
About The Job:
- The role is a part of the Gartner Conference Marketing.
- We are looking for a Specialist in Digital Media.
- The ideal candidate would be someone familiar with all elements of Search Engine/Social Media, paid marketing at an operational level and looking to add value through developing strategy and helping the business grow faster by ensuring flawless execution.
Essential Job Functions:
- Responsible for the management of all paid search, social and display campaigns.
- Keyword research.
- Developing ad copy.
- Engine selection & budget allocation.
- Landing page creation & optimization.
- CPC and bid management.
- Overall account strategy.
- Leverage web analytics data to understand conversions and ROI, while improving campaigns.
- Campaign performance reporting.
- Work with key stakeholders (Conference Marketing and Communications) in planning and setup of all paid campaigns.
- Create and deliver campaign plans/presentations and share with stakeholders to measure the campaign performance and conduct market research to find answers about consumer requirements, habits and trends.
- Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals and review current technologies and keep the company at the forefront
Location State : Karnataka
Location City : Bangalore
Experience Required : 1 to 3 Year(s)
CTC Range : 3 to 4 LPA
Shift: Day Shift
Work Mode: Hybrid
Position Type: Contract
Openings: 1
Company Name: VARITE INDIA PRIVATE LIMITED
About The Client: An American technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research through private consulting, executive programs, and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms. The Client serves over 12,000 organizations in over 100 countries with an employee strength of 15,000.
About The Job:
- The role is a part of the Gartner Conference Marketing.
- We are looking for a Specialist in Digital Media.
- The ideal candidate would be someone familiar with all elements of Search Engine/Social Media, paid marketing at an operational level and looking to add value through developing strategy and helping the business grow faster by ensuring flawless execution.
Essential Job Functions:
- Responsible for the management of all paid search, social and display campaigns.
- Keyword research.
- Developing ad copy.
- Engine selection & budget allocation.
- Landing page creation & optimization.
- CPC and bid management.
- Overall account strategy.
- Leverage web analytics data to understand conversions and ROI, while improving campaigns.
- Campaign performance reporting.
- Work with key stakeholders (Conference Marketing and Communications) in planning and setup of all paid campaigns.
- Create and deliver campaign plans/presentations and share with stakeholders to measure the campaign performance and conduct market research to find answers about consumer requirements, habits and trends.
- Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals and review current technologies and keep the company at the forefront
