Scial Media Adv Expert

Full job description
ob Summary:

We are seeking a highly skilled and data-driven Paid Media Specialist to manage and optimize paid advertising campaigns across Facebook, Instagram, and other social media platforms. The ideal candidate has deep expertise in Meta Ads Manager, understands audience targeting, and can create, monitor, and scale campaigns that drive measurable ROI.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns on Facebook, Instagram, and other platforms like TikTok, LinkedIn, or Google (as needed).
Conduct audience research and segmentation to target ads effectively.
Develop compelling ad creatives in collaboration with the design and content teams.
Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and adjust strategies accordingly.
Perform A/B testing on creatives, targeting, and bidding strategies.
Implement conversion tracking and pixels to measure campaign success.
Collaborate with sales, product, and analytics teams to align marketing objectives.
Provide regular performance reports and actionable insights.
Stay updated on platform changes, trends, and new advertising tools.
Requirements:

Must Know the Marathi Language.
Proven experience managing paid campaigns on Facebook and Instagram Ads Manager.
Strong knowledge of retargeting, lookalike audiences, and funnel strategies.
Proficiency in analytics tools such as Facebook Analytics, Google Analytics, etc.
Solid understanding of KPIs like ROAS, CPA, CTR, CPM, LTV.
Experience with eCommerce, lead generation, or mobile app install campaigns is a plus.
Creative thinking and attention to detail.
Excellent communication and project management skills.
Job Type: Contractual / Temporary
Contract length: 3 months

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

Work from home
Language:

Marathi (Required)
Work Location: Remote

Expected Start Date: 09/08/2025 Read more