Sales and Marketing Representative

JOB TITLE: SALES & MARKETING REPRESENTATIVE

LOCATION: MARLBOROUGH, NEW ZEALAND

REPORTS TO: VIGNERON & CO-OWNER – THERESE HERZOG

HOURS: FULL-TIME | MONDAY TO FRIDAY, 9:00 AM – 5:30 PM (INCL. 30 MIN LUNCH BREAK)


ABOUT US

WE ARE A SMALL, RENOWNED FAMILY-OWNED WINERY IN MARLBOROUGH, NEW ZEALAND, CRAFTING HIGHLY ACCLAIMED

NATURAL WINES WITH UNCOMPROMISING QUALITY. AS A CLOSE-KNIT, HANDS-ON TEAM, WE VALUE AUTHENTICITY, TRUST,

AND A GENUINE PASSION FOR WINE. THIS IS A RARE OPPORTUNITY TO BE PART OF ONE OF NEW ZEALAND’S MOST RESPECTED

ARTISAN ESTATES.


JOB PURPOSE

TO GROW WINE SALES BY IDENTIFYING AND DEVELOPING NEW OPPORTUNITIES ACROSS DOMESTIC AND INTERNATIONAL

MARKETS. THIS ROLE IS FOCUSED ON BUILDING RELATIONSHIPS WITH TRADE PARTNERS, DISTRIBUTORS, AND LOYAL CUSTOMERS,

WHILE SUPPORTING OUR DIRECT-TO-CONSUMER SALES THROUGH DIGITAL CHANNELS AND ON-SITE EXPERIENCES. A PASSION

FOR WINE AND A SHARP COMMERCIAL MINDSET ARE KEY.


KEY RESPONSIBILITIES

SALES FOCUS

IDENTIFY AND DEVELOP NEW SALES CHANNELS AND MARKETS BOTH LOCALLY AND ABROAD
STRENGTHEN SUPPORT FOR EXISTING TRADE AND DISTRIBUTOR PARTNERS TO INCREASE THEIR SALES
BUILD AND MANAGE KEY RELATIONSHIPS WITH CUSTOMERS, DISTRIBUTORS, AND INDUSTRY PROFESSIONALS
IMPLEMENT A PULL-MARKETING STRATEGY TO DRIVE CONSUMER DEMAND AND INCREASE BRAND LOYALTY
MAXIMISE DIRECT-TO-CONSUMER SALES THROUGH EMAIL CAMPAIGNS, PROMOTIONS, AND PRIVATE CLIENT
RELATIONSHIPS

MARKETING & DIGITAL

MANAGE AND GROW OUR WEBSITE AND ONLINE WINE SHOP, IMPROVING TRAFFIC AND CONVERSION
DEVELOP AND DELIVER ENGAGING NEWSLETTERS AND SALES-DRIVEN CAMPAIGNS
CREATE AUTHENTIC CONTENT THAT REFLECTS THE ESTATE'S UNIQUENESS AND DRIVES ONLINE ENGAGEMENT
CURATE AND SCHEDULE SOCIAL MEDIA ACTIVITY (INSTAGRAM, FACEBOOK, LINKEDIN, ETC.)
DEVELOP AND IMPLEMENT SEO STRATEGIES, SPECIAL OFFERS, AND PROMOTIONS TO BOOST ONLINE SALES
IMPROVE AND MAINTAIN OUR CUSTOMER DATABASE FOR TARGETED COMMUNICATION
BRAND & EXPERIENCE

CREATE AND MANAGE A RELEVANT INFLUENCER PROGRAM ALIGNED WITH OUR VALUES AND TARGET AUDIENCE
HOST VISITORS AND LEAD PRIVATE WINE EXPERIENCES THAT DEEPEN BRAND CONNECTION
SUPPORT EVENT PLANNING AND EXECUTION TO ELEVATE VISIBILITY AND SALES
PARTICIPATE IN GENERAL OFFICE TASKS AND TEAM COLLABORATION WHEN REQUIRED

QUALIFICATIONS & EXPERIENCE

PROVEN SALES AND MARKETING EXPERIENCE (IDEALLY IN WINE OR LUXURY GOODS)
WINE EDUCATION (WSET LEVEL 3 OR EQUIVALENT PREFERRED)
STRONG COMMUNICATION AND RELATIONSHIP-BUILDING SKILLS
ORGANISED, SELF-MOTIVATED, AND COMMERCIALLY MINDED
PROFICIENCY IN MICROSOFT OFFICE, SHOPIFY, AND MAJOR SOCIAL MEDIA PLATFORMS

TECHNICAL SKILLS

COMFORTABLE USING, OR WILLING TO QUICKLY LEARN:

CRM & COMMUNICATION: KLAVIYO
ACCOUNTS & INVOICING: XERO
E-COMMERCE & BOOKINGS: SHOPIFY (INCL. SMILE, BOOKTHATAPP, PARCELIFY)
MARKETING & DESIGN: CANVA, LATER.COM, GOOGLE ANALYTICS
FILE & DATA MANAGEMENT: DROPBOX

WHO YOU ARE

SALES-DRIVEN WITH A LOVE FOR WINE AND STORYTELLING
PERSONABLE, POLISHED, AND COMFORTABLE REPRESENTING A PREMIUM BRAND
POSITIVE, PROACTIVE, AND SUPPORTIVE OF YOUR TEAM
EAGER TO GROW WITH THE ROLE AND CONTRIBUTE MEANINGFULLY TO A SMALL FAMILY BUSINESS

SALARY & BENEFITS

THIS IS A SALARIED POSITION WITH PERFORMANCE-BASED COMMISSION, DESIGNED TO REWARD INITIATIVE AND RESULTS.

WHILE WE ARE A SMALL ESTATE WITH A HANDS-ON APPROACH, THE ROLE OFFERS EXCEPTIONAL PROFESSIONAL

DEVELOPMENT IN A UNIQUE ENVIRONMENT, WORKING CLOSELY WITH THE OWNERS ACROSS ALL ASPECTS OF OUR FINE WINE

BUSINESS.



TO APPLY

EMAIL YOUR COVER LETTER AND CV TO INFO@HERZOG.CO.NZ OR, COMPLETE THE APPLICATION FORM AT

WWW.HERZOG.CO.NZ/PAGES/JOIN-THE-FAMILY-CURRENT-VACANCIES AND EMAIL IT WITH YOUR COVER LETTER TO THERESE

HERZOG AT INFO@HERZOG.CO.NZ

APPLICANTS MUST HAVE THE LEGAL RIGHT TO WORK IN NEW ZEALAND.