This contract opportunity is centred on helping define the visual identity and creative direction of a new international swimwear and lifestyle label. The brand is built around body positivity and confidence for women, with particular attention to curvier body shapes, larger busts, and lipoedema. You will work closely on the first collection and turn moodboards and brand concepts into contemporary, comfortable, and feminine swimwear ideas.
The assignment also includes the development of patterns and prints with a tropical influence, along with support for a long-term creative relationship aimed at bringing the brand’s distinctive vision to market.
Deliverables
• Create original concept sketches for bikini shorts, swim tops, and tankinis designed for curvy and diverse body types.