Regional Marketing Senior Associate
Job Description
Requisition Number2236395
Description & Requirements
The Regional Marketing Senior Associate reports to the Marketing Manager and region's Strategic Marketing Director/Senior Manager/Manager and helps partners and managers identify and track business opportunities and develop relationships with prospective clients, coordinates office marketing strategies, and executes internal and external communications. The Senior Associate will collaborate with numerous partners, including sector leaders, and other marketing and business development personnel throughout the firm. This position is responsible for providing a blend of strategic marketing planning/execution and project management support.
What you will do:
Identify appropriate marketing strategies & tactics to improve brand awareness & generate demand for Forvis Mazars services
Work with Market Sector Leaders (MSLs) in developing office sector plans & ensuring completion of plan tasks
Develop & execute a media and public relations plan. Develop relationships with journalists to position Forvis Mazars as the "go-to" resource for accounting information in collaboration with the region's Strategic Marketing Director/Senior Manager/Manager and Marketing Manager
Work with our Private Client and Consumer & Logistics sectors to drive strategy and execution of go-to-market plans across the region
Lead, coordinate, & design new & creative ideas around the firm's prospecting efforts
Lead the development & execution of seminars/roundtables, speaking engagements, & client appreciation events
Develop win announcements celebrating client pursuit successes
Identify & coordinate strategic community involvement & sponsorships
Assist Partners with nurturing of prospects by researching, identifying, & drafting communications to keep Forvis Mazars in front of targeted prospects
Identify & coordinate strategic community involvement & sponsorships
Develop a local market advertising plan & coordinate ad placements in collaboration with the region's Strategic Marketing Director/Senior Manager/Manager and Marketing Manager
Actively manage successful sales pursuit efforts through team involvement, market research, & communication throughout impact prospect opportunities
Manage contacts using CRM system including entering new contacts, updating contacts, & creating reports
Identify, compose, & submit social media posts for posting on Forvis Mazars social media accounts
Be an active participant in marketing & planning meetings
Collaborates with region's Strategic Marketing Director/Senior Manager/Manager and Marketing Manager
Minimum Qualifications:
Bachelor's degree in a related field
3 years or more of experience
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With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.
We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.
About Forvis Mazars, LLP
Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.
Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, ****** orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.
Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.
