Higher fee variants of debit card are a key source of revenue for cards business. Such debit cards have a better feature proposition suited for the current emerging trends. The cards team also collaborates with various card issuing network partners such as Visa, Mastercard and Rupay.
Responsibilities :
- Drive profitability for debit business by upselling Debit cards via Banks channels and closely working with all teams.
- Design contests, campaign ideas and structure to drive engagement and acquisition.
- Tracking profitability of channels and sharing inputs for improvement.
- Tracking business numbers at regional and circle level, maintain MISs.
- Participate in business reviews and calls.
- Optimize card issuance across Networks in order to maximize network incentive.
- Formulate customer journeys for different product offerings (wearables, upsell card etc.) and integrate on a common platform.
Requirements :
Looking for someone with good amount of experience in Debit Card Product Management.
Contact / nilakshi.dutta@wtgconsultants.in for further details