Verified Job
Digital Marketing
Product Growth Manager
Digital Marketing
#348067
Remote / WFH
Job Description
Key responsibilities:
• Positioning Develop product positioning and messaging that differentiates your products in the market
• Positioning Develop product positioning and messaging that differentiates your products in the market
• Messaging Architecture Partner with Product Management, Product Design, and Customer Enablement teams on terminology and messaging
• Messaging Architecture Partner with Product Management, Product Design, and Customer Enablement teams on terminology and messaging
• Support sales enablement support the Enablement team in the communication of the value proposition to the revenue teams and help develop the sales tools that support the selling process of your products
• Product launch plan the launch of new products and releases and manage the crossfunctional implementation of the plan
• Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
• Demand generation provide input to the the strategy and support the marketing programs that drive demand for your products
• Awareness Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts
• Awareness Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts
Knowledge and Skills :
• Experience in the field of User Experience
• 5+ years of software product marketing experience with at least 2 years experience in a field facing role
• Bachelor's/Master's in business or marketing
• Very strong written and communication skills
• Willing to travel 25%
• Excellent people and management skills to interact with staff, colleagues and crossfunctional teams, and third parties
• Positioning Develop product positioning and messaging that differentiates your products in the market
• Positioning Develop product positioning and messaging that differentiates your products in the market
• Messaging Architecture Partner with Product Management, Product Design, and Customer Enablement teams on terminology and messaging
• Messaging Architecture Partner with Product Management, Product Design, and Customer Enablement teams on terminology and messaging
• Support sales enablement support the Enablement team in the communication of the value proposition to the revenue teams and help develop the sales tools that support the selling process of your products
• Product launch plan the launch of new products and releases and manage the crossfunctional implementation of the plan
• Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
• Demand generation provide input to the the strategy and support the marketing programs that drive demand for your products
• Awareness Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts
• Awareness Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts
Knowledge and Skills :
• Experience in the field of User Experience
• 5+ years of software product marketing experience with at least 2 years experience in a field facing role
• Bachelor's/Master's in business or marketing
• Very strong written and communication skills
• Willing to travel 25%
• Excellent people and management skills to interact with staff, colleagues and crossfunctional teams, and third parties
