PR Executive

Objectives of this Role
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility
• Build connections with media and key journalists through a mix of channels, from traditional to digital and social.
• Ensure that our PR efforts serve to achieve immediate and long-term business goals
• Forecast news cycles and identify areas of trending public interest
• Understand the competitive landscape, staying ahead of threats to our brand image
• Establish a media relations plan with actionable strategies for high-level placements

Daily and Monthly Responsibilities
• Evaluate and establish the public relations plan and strategy
• Engage with the marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.
• Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements
• Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice and staying consistent with current trends and media opportunities
• Write timely press releases and media kits, and direct the social media team for proactive and regular communication.
• Help establish crisis strategies and contain any damage
• Handle all inbound media inquiries and requests

Skills and Qualifications
• Bachelor’s degree in public relations, marketing, or advertising
• Exceptional writing and editing skills
• Knowledge of traditional and digital media and social media
• Excellent communication and organizational skills

Preferred Qualifications
• Past work experience in public relations
• Established media relationships
• Familiarity with content management systems (CMS