Performance Marketing Manager
Job Description
Company: The Propertist
Location: Mumbai
Experience: 1+ year
Employment Type: Full-time, Permanent
Work Mode: On-site
About Us
The Propertist is a fast-growing prop-tech and digital marketing platform helping real estate developers and channel partners generate high-quality leads and build strong digital brands. If you have a passion for sales, real estate, and closing high-value B2B deals, this role is for you.
Role Overview
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital campaigns across Meta and Google platforms. Your core focus will be driving high-quality leads, reducing cost-per-lead (CPL), and scaling campaigns efficiently.
Key Responsibilities
Plan, execute, and optimize paid campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, Demand Gen)
Manage monthly advertising budgets ranging from ₹2L to ₹20L
Monitor and improve key performance metrics such as CPL, CPA, and ROAS
Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
Conduct keyword research and audience targeting to enhance campaign performance
Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
Identify high-performing campaigns and scale them strategically
Coordinate with internal teams (design/content) to develop high-converting creatives
Continuously track, report, and optimize campaign performance
What We’re Looking For:
Strong hands-on experience with Meta Ads Manager and Google Ads
Good understanding of lead generation funnels and performance metrics
Analytical mindset with the ability to interpret data and optimize campaigns
Ability to manage multiple campaigns and budgets efficiently
Detail-oriented with a focus on achieving measurable results.
Qualifications :
Minimum 1+ years of experience in performance marketing (required)
Proven experience managing paid ad campaigns (Meta & Google)
Experience handling ₹2L+ monthly ad budgets (preferred)
Experience in real estate / lead generation industry (preferred)
Why Join Us?
Work in a collaborative, performance-driven culture that values ownership, learning, and results. We believe in empowering individuals, encouraging initiative, and growing together as a team.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
Flexible schedule
Paid sick time
Application Question(s):
Are you currently based in Mumbai?
Work Location: In person
