Verified Job
Marketing
Performance Marketing-Manager
Marketing
#739488
Remote / WFH
BrightCHAMPS
Job Description
Company Description BrightCHAMPS is a fast-growing edtech company focused on bridging the gap between traditional education and the real-world skills children need to succeed. The platform offers expert-designed courses in Coding, Financial Literacy, Math, Robotics, AI, Communication, and more, empowering the next generation of leaders. Founded by educator and entrepreneur Ravi Bhushan, BrightCHAMPS has expanded to over 30 countries and delivers more than 200,000 live classes monthly. Backed by $63M in funding and valued at $650M, the company has received multiple “Startup of the Year” and “CEO of the Year” recognitions. BrightCHAMPS fosters a collaborative, impact-driven culture and aims to become the world’s most trusted education platform, making transformative learning accessible to every child.
Role Description The Google Ads Specialist will manage and optimize performance marketing campaigns to drive user acquisition and engagement for BrightCHAMPS. This full-time, on-site role in Bengaluru involves planning, executing, and monitoring Google Ads campaigns across Search, Display, Video, and App formats. The specialist will conduct keyword research, set up ad groups, write and test ad copy, manage bidding strategies, and track campaign performance against key metrics. In collaboration with marketing, product, and analytics teams, the role includes analyzing data, generating reports, and recommending improvements to maximize ROI and achieve growth targets. The specialist will also stay updated on Google Ads best practices and industry trends to continuously enhance campaign effectiveness.
Qualifications
• Strong experience with Google Ads campaign setup, optimization, and reporting, including Search, Display, and Video formats.
• Proficiency in performance marketing concepts such as CPC, CPA, ROAS, conversion tracking, and attribution.
• Ability to conduct detailed keyword research, audience segmentation, and competitive analysis.
• Skilled in writing clear, persuasive ad copy and testing creatives and landing pages for higher conversions.
• Experience using Google Analytics and related tools to interpret data and drive data-informed decisions.
• Solid understanding of digital marketing fundamentals, including funnel strategies and remarketing.
• Strong analytical and Excel/Sheets skills for building dashboards, tracking metrics, and presenting insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in Google Ads are a plus.
• Prior experience in edtech, consumer internet, or a growth-focused environment is an advantage.
Role Description The Google Ads Specialist will manage and optimize performance marketing campaigns to drive user acquisition and engagement for BrightCHAMPS. This full-time, on-site role in Bengaluru involves planning, executing, and monitoring Google Ads campaigns across Search, Display, Video, and App formats. The specialist will conduct keyword research, set up ad groups, write and test ad copy, manage bidding strategies, and track campaign performance against key metrics. In collaboration with marketing, product, and analytics teams, the role includes analyzing data, generating reports, and recommending improvements to maximize ROI and achieve growth targets. The specialist will also stay updated on Google Ads best practices and industry trends to continuously enhance campaign effectiveness.
Qualifications
• Strong experience with Google Ads campaign setup, optimization, and reporting, including Search, Display, and Video formats.
• Proficiency in performance marketing concepts such as CPC, CPA, ROAS, conversion tracking, and attribution.
• Ability to conduct detailed keyword research, audience segmentation, and competitive analysis.
• Skilled in writing clear, persuasive ad copy and testing creatives and landing pages for higher conversions.
• Experience using Google Analytics and related tools to interpret data and drive data-informed decisions.
• Solid understanding of digital marketing fundamentals, including funnel strategies and remarketing.
• Strong analytical and Excel/Sheets skills for building dashboards, tracking metrics, and presenting insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in Google Ads are a plus.
• Prior experience in edtech, consumer internet, or a growth-focused environment is an advantage.
