Performance Marketing & Engagement Associate - Fresher
Job Description
About the job:
ROLE OVERVIEWWe are looking for a driven Performance Marketing & Engagement Associate to join our fast-growing Product & Growth team. This is a fantastic entry-level opportunity for someone passionate about user engagement, data-driven marketing, and creating measurable business impact. You will work on improving core growth KPIs Activation, Engagement, Conversion, and Acquisition through performance marketing channels and engagement platforms like WebEngage.KEY RESPONSIBILITIES Plan, create, and execute campaigns and user journeys using engagement tools (WebEngage or similar). Support performance marketing initiatives to drive user acquisition and retention. Collaborate with product and growth teams to design strategies improving Activation, Engagement, Conversion & Acquisition metrics. Monitor campaign performance, analyze results, and share actionable insights with the team. Continuously test and optimize campaigns, creatives, and messaging to maximize ROI. Stay updated with the latest performance marketing and engagement trends and tools.REQUIREMENTS 01 year of experience in performance marketing, CRM, or engagement platforms (internship experience counts). Basic understanding of digital marketing channels paid ads, email, push notifications, in-app messaging, etc. Analytical mindset with the ability to read data, identify patterns, and suggest improvements. Strong communication and problem-solving skills with eagerness to learn in a fast-paced startup. Prior exposure to WebEngage, MoEngage, CleverTap, or similar tools is a plus (not mandatory).USE OF AI POLICY Use AI tools (ChatGPT, Claude, etc.) to accelerate daily work from drafting copy and campaign briefs to generating creative variants quickly. Apply AI in campaign planning for audience insights, journey design, and A/B test ideas. Use it further for report summaries, UTM generation, and automating repetitive tasks enabling more focus on strategy and optimization.WHY JOIN US? Work on real growth problems and directly impact core business KPIs and millions of users. Learn end-to-end performance marketing and engagement strategies from the ground up. Be part of a high-energy, mission-driven team with strong career growth potential. Get hands-on exposure to cutting-edge marketing and engagement tools Skills: Digital Marketing, Performance Marketing, CleverTap, Google Analytics, Marketing Automation, User Engagement, Customer Relationship Management (CRM), Content Writing and Creative Writing
Who can apply:
Only those candidates can apply who:
Salary:
₹ 6,00,000 - 10,00,000 /year
Experience:
No experience required
Deadline:
2026-10-04 23:59:59
Skills required:
Content Writing, Google Analytics, Digital Marketing, Creative Writing, Performance Marketing and Marketing Automation
