Performance Marketing Digital Marketing Specialist

About Us:

Fodxpert is a 360-degree marketing agency specializing in innovative solutions, including placing TV screens in restaurants to promote brands. We operate across 8 verticals, delivering tailored strategies for our clients.

Job Summary:

We are seeking a skilled and results-driven Performance Marketing Digital Marketing Specialist to join our dynamic team. The ideal candidate will drive impactful marketing campaigns, optimize digital channels, and deliver measurable results aligned with business objectives.

Key Responsibilities:

Performance Marketing
• Plan, execute, and optimize paid campaigns across platforms (Google Ads, Facebook Ads, Instagram Ads, etc.).
• Manage budgets effectively to maximize ROI and reduce CPA.
• Analyze campaign performance data to identify trends and insights, providing actionable recommendations.
• Conduct A/B testing to refine targeting, creatives, and messaging.
• Collaborate with creative teams to design high-performing ad creatives.

Digital Marketing
• Develop and implement digital marketing strategies across SEO, social media, email marketing, and content marketing.
• Oversee the creation of engaging and shareable content for social media channels.
• Monitor website performance using tools like Google Analytics and optimize for user experience and conversions.
• Stay updated on digital trends and recommend innovative strategies to enhance our digital presence.
• Coordinate with internal teams to align marketing efforts with overall business goals.

Requirements:
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in performance marketing and managing digital campaigns.
• Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
• Strong analytical skills and the ability to interpret data into actionable insights.
• Excellent communication and project management skills.
• Familiarity with restaurant or FMCG marketing is a plus.

What We Offer:
• A vibrant work culture with growth opportunities.
• The chance to work with industry-leading brands in a creative environment.

How to Apply:

Send your resume and portfolio of past campaigns to sakshi.dwivedi@fodxpert.com

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