Verified Job
Marketing
Performance Marketing
Marketing
#735797
Remote / WFH
Primetrace
Job Description
About Crafto:
Crafto is a platform that inspires and motivates users with daily doses of wisdom, inspiration, and thought-provoking quotes in regional languages. Our platform allows users to share their favourite status, discover new ones and add their photo, name and other details to the status.
Job Summary:
Performance Marketer - Telugu to drive user growth for Crafto. The role involves running and optimizing paid campaigns across Meta, Google, and YouTube Ads, developing high-performing ad creatives, and leveraging regional trends and communities for growth. The ideal candidate has experience in mobile app marketing, a data-driven mindset, and a deep understanding of South Indian audiences.
Responsibilities:
Own and drive the user growth of a specific language Telugu
Plan, execute, and optimize paid User Acquisition campaigns across Facebook Ads, Google Ads, YouTube Ads, and Instagram Ads
Develop and test high-performing ad creatives, including videos, banners, and copy tailored for target audiences.
Analyze campaign performance, optimize for lower CPI, and improve CTR and retention metrics.
Implement A/B testing strategies for creatives, targeting, and messaging to identify the best-performing campaigns.
Leverage regional trends and cultural insights to create localized marketing strategies
Monitor and optimize Play Store listings, app descriptions, screenshots, and keywords for better visibility and conversion.
Collaborate with designers and content teams to create engaging promotional materials.
Stay updated with platform changes, new ad formats, and best practices to continuously improve campaign effectiveness.
Requirements:
2+ years of experience in performance marketing for mobile apps, preferably in the South Indian market.
Hands-on experience with Meta Ads (Facebook, Instagram), Google Ads (UAC), and YouTube Ads.
Strong analytical skills with the ability to interpret campaign data and optimize performance.
Knowledge of A/B testing, conversion rate optimization, and performance marketing strategies.
Understanding of regional audience behavior and content preferences in South Indian languages.
Proficiency in Telugu
Ability to work independently and drive marketing efforts with a data-driven approach.
Crafto is a platform that inspires and motivates users with daily doses of wisdom, inspiration, and thought-provoking quotes in regional languages. Our platform allows users to share their favourite status, discover new ones and add their photo, name and other details to the status.
Job Summary:
Performance Marketer - Telugu to drive user growth for Crafto. The role involves running and optimizing paid campaigns across Meta, Google, and YouTube Ads, developing high-performing ad creatives, and leveraging regional trends and communities for growth. The ideal candidate has experience in mobile app marketing, a data-driven mindset, and a deep understanding of South Indian audiences.
Responsibilities:
Own and drive the user growth of a specific language Telugu
Plan, execute, and optimize paid User Acquisition campaigns across Facebook Ads, Google Ads, YouTube Ads, and Instagram Ads
Develop and test high-performing ad creatives, including videos, banners, and copy tailored for target audiences.
Analyze campaign performance, optimize for lower CPI, and improve CTR and retention metrics.
Implement A/B testing strategies for creatives, targeting, and messaging to identify the best-performing campaigns.
Leverage regional trends and cultural insights to create localized marketing strategies
Monitor and optimize Play Store listings, app descriptions, screenshots, and keywords for better visibility and conversion.
Collaborate with designers and content teams to create engaging promotional materials.
Stay updated with platform changes, new ad formats, and best practices to continuously improve campaign effectiveness.
Requirements:
2+ years of experience in performance marketing for mobile apps, preferably in the South Indian market.
Hands-on experience with Meta Ads (Facebook, Instagram), Google Ads (UAC), and YouTube Ads.
Strong analytical skills with the ability to interpret campaign data and optimize performance.
Knowledge of A/B testing, conversion rate optimization, and performance marketing strategies.
Understanding of regional audience behavior and content preferences in South Indian languages.
Proficiency in Telugu
Ability to work independently and drive marketing efforts with a data-driven approach.
