Verified Job
Digital Marketing
Performance Marketer
Digital Marketing
#290968
Remote / WFH
Job Description
PlayerzPot, India ka Naya Maidan, is a reliable and secure platform that blends the excitement and thrill of real-world games with the accessibility and ease of online gaming. With more than 1 crore users, we are one of the fastest-growing fantasy sports, casual gaming and card gaming arenas in the world.
Established in 2015, PlayerzPot has come a long way and has managed to cement itself as one of the industry leaders in this field.
PlayerzPot has partnered with Indian cricketers Bhuvneshwar Kumar and Smriti Mandhana and Rashmika Mandanna as brand ambassadors to promote responsible gaming and create
awareness of all games on the platform. With a customer-centric approach, hassle-free payment
options, best-in-town referral programs, and an unflagging spirit, the platform has continued to add more unique features and build credibility and today enjoys a strong foothold in the market. Our secure gameplay and easy withdrawal options complete the ultimate gaming experience for the user.
• Be responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates, etc.
• Forecast monthly, quarterly, annual acquisition numbers and costs.
• Execute full-funnel digital marketing campaigns including strategy, ad creation,bidding, budgeting, optimization, and reporting
• Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.
• Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
• Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
• Lead, mentor, and build the performance marketing team Desired Skill Set
• Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
• Lead, mentor, and build the performance marketing team
• Top of the line digital marketing leader with relevant performance marketing experience inscaling up digital companies ( E-Commerce /FinTech / Gaming / Tech/Start-Ups etc ).
• Ability to lead a team and work with diverse, matrixed stakeholders
• Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).
• Experience and ability to manage scale (strong knowledge of organized players
• (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition
• sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.
• Planning and execution of high-performing digital marketing campaigns. This involves competition monitoring, creating and managing campaigns, preparing reports or driving & sharing insights.
• Driving SEO efforts, analyzing potential keywords, optimizing organic traffic.
• Launching optimized online adverts through Google AdWords, Facebook, LinkedIn, YouTube etc.
• Media planning, managing and optimizing budget
• Monitoring competition and provide suggestions for improvement
• Conducting well planned experiments to explore new channels and drive traffic
• Report on ad/ media performance including CPL, CPA, ROI and ROAS on a weekly, monthly and quarterly basis. Track and build data-driven improvements for ad targeting/ media spending.
• Research and recommend the latest publishers/ platforms and their popularity with the target audience
• Setup end to end analytics dashboard for every marketing activity
Requirements
• 8-10 years of relevant experience in digital media marketing/ performance marketing for
• fast- moving start-ups and brands
• Minimum 3-5 years of specialized performance marketing experience for B2C brands
• Proven experience in understanding user journey/behavior
• Has a track record of planning and executing high-value B2C marketing campaigns
• Relevant experience in managing performance campaigns, carrying out organic growth, lead generation and management, social media marketing etc.
• Experience in B2C lead generation campaigns on Google, Facebook, LinkedIn, YouTube and other digital platforms.
• Experience in direct marketing: SMS and email campaigns
• Media planning and buying experience
• Strong experience in Web Analytics, A/B Testing and metrics driven marketing
• Experience with analytics tools such as Google Analytics, SEMRush, Google Data studio
• Excellent team management, verbal and written communication skills
Established in 2015, PlayerzPot has come a long way and has managed to cement itself as one of the industry leaders in this field.
PlayerzPot has partnered with Indian cricketers Bhuvneshwar Kumar and Smriti Mandhana and Rashmika Mandanna as brand ambassadors to promote responsible gaming and create
awareness of all games on the platform. With a customer-centric approach, hassle-free payment
options, best-in-town referral programs, and an unflagging spirit, the platform has continued to add more unique features and build credibility and today enjoys a strong foothold in the market. Our secure gameplay and easy withdrawal options complete the ultimate gaming experience for the user.
• Be responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates, etc.
• Forecast monthly, quarterly, annual acquisition numbers and costs.
• Execute full-funnel digital marketing campaigns including strategy, ad creation,bidding, budgeting, optimization, and reporting
• Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.
• Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
• Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
• Lead, mentor, and build the performance marketing team Desired Skill Set
• Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
• Lead, mentor, and build the performance marketing team
• Top of the line digital marketing leader with relevant performance marketing experience inscaling up digital companies ( E-Commerce /FinTech / Gaming / Tech/Start-Ups etc ).
• Ability to lead a team and work with diverse, matrixed stakeholders
• Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).
• Experience and ability to manage scale (strong knowledge of organized players
• (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition
• sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.
• Planning and execution of high-performing digital marketing campaigns. This involves competition monitoring, creating and managing campaigns, preparing reports or driving & sharing insights.
• Driving SEO efforts, analyzing potential keywords, optimizing organic traffic.
• Launching optimized online adverts through Google AdWords, Facebook, LinkedIn, YouTube etc.
• Media planning, managing and optimizing budget
• Monitoring competition and provide suggestions for improvement
• Conducting well planned experiments to explore new channels and drive traffic
• Report on ad/ media performance including CPL, CPA, ROI and ROAS on a weekly, monthly and quarterly basis. Track and build data-driven improvements for ad targeting/ media spending.
• Research and recommend the latest publishers/ platforms and their popularity with the target audience
• Setup end to end analytics dashboard for every marketing activity
Requirements
• 8-10 years of relevant experience in digital media marketing/ performance marketing for
• fast- moving start-ups and brands
• Minimum 3-5 years of specialized performance marketing experience for B2C brands
• Proven experience in understanding user journey/behavior
• Has a track record of planning and executing high-value B2C marketing campaigns
• Relevant experience in managing performance campaigns, carrying out organic growth, lead generation and management, social media marketing etc.
• Experience in B2C lead generation campaigns on Google, Facebook, LinkedIn, YouTube and other digital platforms.
• Experience in direct marketing: SMS and email campaigns
• Media planning and buying experience
• Strong experience in Web Analytics, A/B Testing and metrics driven marketing
• Experience with analytics tools such as Google Analytics, SEMRush, Google Data studio
• Excellent team management, verbal and written communication skills
