Performance Marketer (Digital Marketing)

Skills:A/B Testing & Optimization, Facebook Pixel, Facebook Ads Manager, Marketing Strategy, Advertising Campaigns, Target Audience, Ads Reporting & Analytics, Strategic Collaboration,Profile: Post-performance MarketerKey Responsibilities Campaign Management:Develop, implement, and manage Facebook ad campaigns.Monitor campaign performance and adjust strategies as needed to meet client goals.Ensure campaigns are delivered on time and within budget. Audience Targeting:Utilize Facebooks audience targeting tools to reach the right demographics.Conduct audience research to identify and segment target markets.Create custom audiences and lookalike audiences to maximize ad effectiveness. Ad Creation:Design and develop ad creatives including images, videos, and copy.Test different ad formats (carousel, video, collection, etc.) to determine the most effective approach.Collaborate with the design team to produce high-quality visual content. Analytics and Reporting:Track and analyze campaign performance using Facebook Ads Manager and other analytics tools.Generate detailed reports on campaign metrics, KPIs, and ROI.Provide insights and recommendations for improving campaign performance. Budget Management:Allocate and manage advertising budgets effectively.Optimize ad spend to achieve the best possible ROI. Communication:Regularly communicate with Managing Directors to update them on campaign progress.Present reports and insights to Managing Directors, and address any concerns or questions.Collaborate with Managing Director to understand their business objectives and tailor campaigns accordingly.Requirements4 Years of Facebook Ads ExperienceExpertise in Facebook Ads ManagerComfortable with Ads Reporting & AnalyticsUnderstanding of Facebooks Ad PoliciesAbility to Create & Manage CampaignsExperience with A/B Testing & OptimizationKnowledge of Targeting & Custom AudiencesProficiency in Ad Copy & Creative DevelopmentExperience with Facebook Pixel ImplementationStrong Communication & Collaboration SkillsQualificationBachelors degree in Marketing, Advertising, or a related field is preferred.