Verified Job
Jobs
Performance and Marketplace Marketing Manager
Jobs
#696047
Full Time
Job Description
Full job description
Company: Aamrita Global LLP - Brand "BioFrost"
Location: Mumbai (in office only)
Experience: 3 - 10 years
Type: Full-time
Role Overview
BioFrost is looking to hire an aggressive, outcome-driven Performance Marketing Manager whose primary mandate is revenue growth through paid media. This is a hands-on, ownership-heavy role for someone who thinks like an entrepreneur, not a service vendor.
You will be responsible for designing, executing, and scaling full-funnel performance marketing strategies across multiple platforms, while owning attribution, tracking, and marketing operations end-to-end.
This role sits at the intersection of growth strategy, paid media execution, analytics, and content direction.
Key Objectives
Drive profitable and scalable sales growth through paid advertising especially on Amazon, Blinkit and other marketplaces and quick commerce platforms
Build and optimize a full-funnel advertising system (Awareness → Consideration → Conversion → Retention)
Own tracking, attribution, and backend marketing infrastructure
Actively guide content creation required for performance marketing
Support organic social media execution to strengthen top-of-funnel
Responsibilities1. Paid Performance Marketing (Primary Responsibility)
You will plan, execute, optimize, and scale ads across the following platforms:
Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
Flipkart Ads
Quick Commerce Ads (Blinkit and similar platforms)
Meta Ads (Facebook & Instagram)
Google Search, Google Display Network, YouTube Ads
Key responsibilities:
Media planning and budget allocation across platforms
Campaign structuring (TOF / MOF / BOF)
Creative testing frameworks (angles, hooks, formats)
Scaling winning campaigns while maintaining efficiency
Continuous optimization for CAC, ROAS, and volume
2. Full-Funnel Strategy & Growth Thinking
Design and implement a through-the-funnel ad strategy, not just conversion ads
Define audience segmentation across:
Cold audiences
Retargeting (website, video views, social engagement)
High-intent marketplace traffic
Align messaging by funnel stage (education → trust → urgency → conversion)
Coordinate paid + organic + marketplace presence into one coherent system
3. Analytics, Tracking & Marketing Operations
You will own the backend infrastructure required for reliable performance marketing:
Setup and maintenance of:
Meta Pixel
Google Analytics (GA4)
Google Tag Manager
Conversion APIs (where required)
Event tracking
Attribution understanding across D2C website and marketplaces
Dashboarding and reporting for decision-making
4. Creative & Content Direction
Since creatives are a big part of performance, you will have to provide your inputs and direction on the creative direction.
5. Organic Social Media Management (Secondary Responsibility)Who We’re Looking For
Must-Haves
3–6 years of hands-on performance marketing experience
Strong experience running Amazon, Blinkit, Meta and Google Ads at scale
Proven ability to drive direct sales, not just traffic
Strong understanding of funnel-based marketing
Comfortable with numbers, dashboards, and experimentation
Execution-oriented, fast-moving, and accountable
Good to Have
Experience with D2C, FMCG, wellness, fitness, or healthcare brands
Marketplace advertising experience (Amazon / Flipkart)
Entrepreneurial or startup background
Experience scaling budgets aggressively while maintaining efficiency
Mindset Fit
Aggressive but data-driven
Ownership mentality
Not afraid to test, fail fast, and iterate
Thinks like a business owner, not an agency account manager
Key Performance Indicators (KPIs)Revenue & Efficiency
Revenue attributed to paid media
ROAS (by platform and blended)
Customer Acquisition Cost (CAC)
Contribution margin from paid channels
Funnel Performance
ACOS, TACOS, ROAS
Cost per click (CPC)
Cost per add-to-cart
Cost per purchase
Conversion rate (CVR) by funnel stage
Scale & Growth
Month-on-month paid revenue growth
New customer acquisition volume
Marketplace sales growth driven by ads
Operations & Hygiene
Accuracy of conversion tracking
Reporting clarity and frequency
Platform account health
About BioFrost
BioFrost is a modern cold therapy pain relief brand built to replace outdated pain management solutions with fast, effective, and natural alternatives. Our products are designed for athletes, professionals, travelers, and everyday users who want relief without pills or greasy balms.
We operate across D2C, marketplaces, and quick-commerce platforms, and are in an aggressive growth phase. This role offers high ownership, real impact, and the opportunity to build a performance engine from the ground up.
If you thrive in fast-moving environments and care deeply about results, BioFrost is the place to build.
Pay: Up to ₹75,000.00 per month
Work Location: In person
Company: Aamrita Global LLP - Brand "BioFrost"
Location: Mumbai (in office only)
Experience: 3 - 10 years
Type: Full-time
Role Overview
BioFrost is looking to hire an aggressive, outcome-driven Performance Marketing Manager whose primary mandate is revenue growth through paid media. This is a hands-on, ownership-heavy role for someone who thinks like an entrepreneur, not a service vendor.
You will be responsible for designing, executing, and scaling full-funnel performance marketing strategies across multiple platforms, while owning attribution, tracking, and marketing operations end-to-end.
This role sits at the intersection of growth strategy, paid media execution, analytics, and content direction.
Key Objectives
Drive profitable and scalable sales growth through paid advertising especially on Amazon, Blinkit and other marketplaces and quick commerce platforms
Build and optimize a full-funnel advertising system (Awareness → Consideration → Conversion → Retention)
Own tracking, attribution, and backend marketing infrastructure
Actively guide content creation required for performance marketing
Support organic social media execution to strengthen top-of-funnel
Responsibilities1. Paid Performance Marketing (Primary Responsibility)
You will plan, execute, optimize, and scale ads across the following platforms:
Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
Flipkart Ads
Quick Commerce Ads (Blinkit and similar platforms)
Meta Ads (Facebook & Instagram)
Google Search, Google Display Network, YouTube Ads
Key responsibilities:
Media planning and budget allocation across platforms
Campaign structuring (TOF / MOF / BOF)
Creative testing frameworks (angles, hooks, formats)
Scaling winning campaigns while maintaining efficiency
Continuous optimization for CAC, ROAS, and volume
2. Full-Funnel Strategy & Growth Thinking
Design and implement a through-the-funnel ad strategy, not just conversion ads
Define audience segmentation across:
Cold audiences
Retargeting (website, video views, social engagement)
High-intent marketplace traffic
Align messaging by funnel stage (education → trust → urgency → conversion)
Coordinate paid + organic + marketplace presence into one coherent system
3. Analytics, Tracking & Marketing Operations
You will own the backend infrastructure required for reliable performance marketing:
Setup and maintenance of:
Meta Pixel
Google Analytics (GA4)
Google Tag Manager
Conversion APIs (where required)
Event tracking
Attribution understanding across D2C website and marketplaces
Dashboarding and reporting for decision-making
4. Creative & Content Direction
Since creatives are a big part of performance, you will have to provide your inputs and direction on the creative direction.
5. Organic Social Media Management (Secondary Responsibility)Who We’re Looking For
Must-Haves
3–6 years of hands-on performance marketing experience
Strong experience running Amazon, Blinkit, Meta and Google Ads at scale
Proven ability to drive direct sales, not just traffic
Strong understanding of funnel-based marketing
Comfortable with numbers, dashboards, and experimentation
Execution-oriented, fast-moving, and accountable
Good to Have
Experience with D2C, FMCG, wellness, fitness, or healthcare brands
Marketplace advertising experience (Amazon / Flipkart)
Entrepreneurial or startup background
Experience scaling budgets aggressively while maintaining efficiency
Mindset Fit
Aggressive but data-driven
Ownership mentality
Not afraid to test, fail fast, and iterate
Thinks like a business owner, not an agency account manager
Key Performance Indicators (KPIs)Revenue & Efficiency
Revenue attributed to paid media
ROAS (by platform and blended)
Customer Acquisition Cost (CAC)
Contribution margin from paid channels
Funnel Performance
ACOS, TACOS, ROAS
Cost per click (CPC)
Cost per add-to-cart
Cost per purchase
Conversion rate (CVR) by funnel stage
Scale & Growth
Month-on-month paid revenue growth
New customer acquisition volume
Marketplace sales growth driven by ads
Operations & Hygiene
Accuracy of conversion tracking
Reporting clarity and frequency
Platform account health
About BioFrost
BioFrost is a modern cold therapy pain relief brand built to replace outdated pain management solutions with fast, effective, and natural alternatives. Our products are designed for athletes, professionals, travelers, and everyday users who want relief without pills or greasy balms.
We operate across D2C, marketplaces, and quick-commerce platforms, and are in an aggressive growth phase. This role offers high ownership, real impact, and the opportunity to build a performance engine from the ground up.
If you thrive in fast-moving environments and care deeply about results, BioFrost is the place to build.
Pay: Up to ₹75,000.00 per month
Work Location: In person
