Performance and Influencer Marketer

We are looking for a results-driven Performance Marketing Specialist with 3–4 years of hands-on experience in planning, executing, and optimizing paid digital campaigns. The ideal candidate should have prior experience working in a digital marketing agency, managing multiple client accounts across industries, and delivering measurable business outcomes.

This role requires a strong analytical mindset, expertise in paid media platforms, and the ability to optimize campaigns to achieve growth, lead generation, and return on ad spend (ROAS).

Key Responsibilities
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Manage campaign budgets and continuously improve performance based on KPIs such as CPA, CPL, CTR, ROAS, and ROI.
• Develop media plans aligned with business objectives and client goals.
• Conduct keyword research, audience segmentation, and competitor analysis to improve campaign effectiveness.
• Monitor campaign performance, identify optimization opportunities, and implement data-driven improvements.
• Perform A/B testing for ad creatives, landing pages, and audience targeting.
• Collaborate with creative, content, and design teams to develop high-performing campaign assets.
• Generate regular performance reports with actionableinsights and recommendations.
• Track conversions using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other tracking tools.
• Stay updated with platform changes, industry trends, and emerging performance marketing strategies.

Required Skills & Qualifications
• 3–4 years of experience in Performance Marketing.
• Prior experience working in a digital marketing agency is mandatory.
• Strong hands-on experience with:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads Manager
• LinkedIn Ads
• Good understanding of GA4, GTM, conversion tracking, and attribution models.
• Experience in campaign optimization for lead generation and e-commerce.
• Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple accounts and meet deadlines in a fast-paced environment.

Preferred Qualifications
• Google Ads Certification.
• Meta Certified Digital Marketing Associate or Professional Certification.Meta Certified Digital Marketing Associate or Professional Certification.
• Experience with CRM integrations and marketing automation platforms.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Key Performance Indicators (KPIs)
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Conversion Rate
• Click-Through Rate (CTR)
• Revenue Growth
• Campaign ROI
• Budget Utilization and Efficiency

What We Offer
• Opportunity to work with diverse brands and industries.
• Collaborative and growth-oriented work environment.
• Learning and certification support.
• Performance-based incentives.
• Career progression opportunities.
• Job Title: Social Media Marketing (SMM) Consultant

Pay: Up to ₹30,000.00 per month

Benefits:
• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund