Palmonas - Performance Marketing Strategist (4-5 Yrs) (online/digital Marketing)

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Nameless
Bootstart - Performance Marketing Specialist (2-4 Yrs) Pune (online/digital Marketing)
Nameless · Pune, Maharashtra · via Jobrapido.com
17 hours ago
Full–time
No Degree Mentioned
Apply on Jobrapido.com
Job description
Responsibilities - Develop and execute comprehensive SEO and SEM strategies to improve organic and paid search visibility - Manage and optimize paid advertising campaigns across Google Ads Facebook Ads and other relevant platforms - Analyse campaign performance using data-driven insights to optimize ROI and target audience reach - Stay updated on the latest digital marketing trends and best practi...
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Palmonas
Palmonas - Performance Marketing Strategist (4-5 Yrs) Pune (online/digital Marketing)
Palmonas · Pune, Maharashtra · via Jobrapido.com
17 hours ago
Internship
Apply on Jobrapido.com
Job description
Job Title Senior Performance Marketing StrategistLocation Koregaon Park PuneCompany PalmonasExperience 4-5 years in Paid MarketingAbout PalmonasPalmonas is a fast-growing D2C jewellery brand redefining modern demi-fine jewellery for today s generation We combine creativity craftsmanship and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences Role Overview We are looking for a Senior Performance Marketing Strategist to lead our paid acquisition strategy across digital channels The role demands a growth-driven mindset with deep expertise in multi-channel paid marketing - including Meta Google YouTube Pinterest Snapchat Programmatic OTT and Affiliate channels The ideal candidate will combine analytical acumen with creative strategy to scale revenue optimize CAC ROAS and drive brand growth across digital touchpoints Key Responsibilities 1 Strategy Planning - Design and execute end-to-end paid marketing strategies aligned with business goals - Develop scalable acquisition funnels across platforms - from awareness to conversion - Forecast budgets allocate spends across channels and ensure ROI optimization - Identify new growth opportunities through emerging platforms and audience segments 2 Channel Management- Lead performance campaigns across Meta Facebook Instagram Google Search Display Shopping YouTube Affiliates OTT Programmatic Pinterest and Snapchat - Manage affiliate and partnership networks to scale incremental traffic and sales - Collaborate with creative content and product teams to align messaging and optimize ad creatives 3 Optimization Analytics- Track analyze and interpret campaign data to drive actionable insights - Continuously test ad formats audiences and creatives to improve CAC and ROAS - Use tools like Google Analytics AppsFlyer GA4 and Meta Ads Manager for performance reporting - Build robust dashboards and performance trackers for leadership visibility 4 Team Leadership- Mentor and guide junior performance marketers and interns - Foster a culture of experimentation learning and performance accountability - Partner cross-functionally with brand design and tech teams for seamless execution Requirements - Bachelor s or Master s degree in Marketing Business or related field - 4-5 years of hands-on experience in paid performance marketing preferably in D2C or e-commerce - Proven track record of managing large-scale campaigns and multi-channel budgets