Paid Media Specialist

InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.

Responsibilities:

· Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.

· Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.

· Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.

· Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.

· Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

· Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.

· Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.

Requirements:

· Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads.

· Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.

· Experience in managing shopping ads, catalogue ads, and lead generation campaigns.

· Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.

· Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

· Strong communication and collaboration skills to work effectively within a team environment. Read more