Paid Marketing Lead -

Location:
Vennala, Kochi (Work From Office)

🗓
Working Days:
Monday – Friday + Alternate Saturdays

🧑‍💻
Experience:
8+ Years

🔍 Role Overview

We are looking for an experienced
Paid Marketing Lead
to drive high-impact B2B performance campaigns. This role focuses on generating qualified leads, improving ROAS, and optimizing customer acquisition costs through data-driven strategies and full-funnel marketing execution. Strong expertise in
LinkedIn Sales Navigator
and
Google Ads
is essential.

💼 Key Responsibilities

Performance Marketing & Campaign Management
• Lead and optimize paid campaigns across
Google Ads (Search, Display, PMax, Shopping)
and
LinkedIn Ads
• Use
LinkedIn Sales Navigator
for precise targeting, prospecting, and audience segmentation
• Own end-to-end funnel strategy to drive high-quality B2B leads and conversions
• Conduct A/B testing across creatives, ad copies, landing pages, and audiences
• Optimize budgets, bidding strategies, and campaign structures to maximize ROI and reduce CAC
• Execute retargeting and remarketing campaigns to improve conversion rates

Data Analysis & Reporting
• Track and analyze campaign performance using analytics tools
• Monitor KPIs such as ROAS, CTR, CPC, CPL, CAC, CPM, and conversions
• Share weekly/monthly reports with insights and recommendations
• Continuously refine campaigns using data-driven approaches

Strategy & Growth
• Develop and execute performance marketing strategies aligned with business goals
• Identify growth opportunities and scale high-performing campaigns
• Collaborate closely with sales and internal teams to improve lead quality and conversions

📱 Secondary Responsibilities
• Manage social media accounts and plan content calendars
• Coordinate with creative teams for ad creatives and campaign assets
• Support SEO initiatives and manage tracking via
Google Tag Manager (GTM)
• Assist in content creation (ad copies, Canva creatives, basic video edits)

🎓 Qualification & Experience
• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of hands-on experience in performance/digital marketing
• Strong expertise in
Google Ads, LinkedIn Ads, and B2B lead generation
• Proven experience in PPC, paid media campaigns, and performance marketing strategies
• Familiarity with tools like
Google Analytics, GTM, Meta Business Suite, LinkedIn Campaign Manager