Verified Job
Digital Marketing
Marketing Head West Africa
Digital Marketing
#581057
Remote / WFH
Job Description
Their is one good opportunity for Marketing Head West Africa with our FMCG client ,( deals in Personal Care , Home Care segments ) based in Nigeria .
Job Location : Lagos , Nigeria .
Marketing Head would report to Business Head West Africa .
Role Purpose :
As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand the product portfolio.
You will be responsible for shaping marketing initiatives, optimizing
pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories.
Your expertise in shopper and trade marketing, along with customer development, will be crucial in achieving ourclient's goals.
Key Deliverables
1. Top Line Growth:
- Develop and execute comprehensive marketing strategies to drive revenue growth.
- Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
- Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations.
2. Promotion Price Mix Optimization:
- Implement effective pricing strategies to maximize profitability and market share.
- Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments.
- Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations.
3. Distribution Expansion:
- Identify and prioritize target markets and channels for distribution expansion.
- Build and maintain relationships with distributors, retailers, and partners to increase product availability.
- Develop distribution strategies that ensure product visibility and availability in key markets.
4. New Category Launch:
- Lead the successful launch of new product categories from concept to market introduction.
- Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies.
- Create and execute marketing plans, including product positioning, pricing, and promotional campaigns.
5. Shopper and Trade Marketing:
- Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales.
- Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners.
- Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed.
6. Customer Development:
- Build and maintain strong relationships with key customers and partners.
- Collaborate with the sales team to understand customer needs and develop tailored solutions.
- Identify opportunities for cross-selling and upselling to existing customers.
Education & Experience Requirements
- Degree in Marketing, Business, or related field.
- Proven experience in marketing leadership roles, in the consumer goods industry.
- Strong understanding of pricing strategies, distribution channels, and product launches.
- Experience with shopper and trade marketing.
- Exceptional analytical, strategic, and communication skills.
Ability to work collaboratively with cross-functional teams.
- Results-oriented with a track record of achieving revenue and growth targets.
- This is not a Hybrid role .
Compensation : Attractive Salary with Full Expat Benefits
Job Location : Lagos , Nigeria .
Marketing Head would report to Business Head West Africa .
Role Purpose :
As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand the product portfolio.
You will be responsible for shaping marketing initiatives, optimizing
pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories.
Your expertise in shopper and trade marketing, along with customer development, will be crucial in achieving ourclient's goals.
Key Deliverables
1. Top Line Growth:
- Develop and execute comprehensive marketing strategies to drive revenue growth.
- Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
- Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations.
2. Promotion Price Mix Optimization:
- Implement effective pricing strategies to maximize profitability and market share.
- Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments.
- Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations.
3. Distribution Expansion:
- Identify and prioritize target markets and channels for distribution expansion.
- Build and maintain relationships with distributors, retailers, and partners to increase product availability.
- Develop distribution strategies that ensure product visibility and availability in key markets.
4. New Category Launch:
- Lead the successful launch of new product categories from concept to market introduction.
- Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies.
- Create and execute marketing plans, including product positioning, pricing, and promotional campaigns.
5. Shopper and Trade Marketing:
- Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales.
- Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners.
- Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed.
6. Customer Development:
- Build and maintain strong relationships with key customers and partners.
- Collaborate with the sales team to understand customer needs and develop tailored solutions.
- Identify opportunities for cross-selling and upselling to existing customers.
Education & Experience Requirements
- Degree in Marketing, Business, or related field.
- Proven experience in marketing leadership roles, in the consumer goods industry.
- Strong understanding of pricing strategies, distribution channels, and product launches.
- Experience with shopper and trade marketing.
- Exceptional analytical, strategic, and communication skills.
Ability to work collaboratively with cross-functional teams.
- Results-oriented with a track record of achieving revenue and growth targets.
- This is not a Hybrid role .
Compensation : Attractive Salary with Full Expat Benefits
