Verified Job
Digital Marketing
Paid Ads Manager
Digital Marketing
#535823
Remote / WFH
Job Description
As the Paid Ads Manager, you will play a pivotal role in managing, optimizing, and scaling paid media campaigns to drive traffic, sales, and brand visibility for our retail brand. You will work closely with the marketing and creative teams to develop and execute targeted advertising strategies on platforms like Google Ads, Facebook, Instagram, and more. You will use data-driven insights to ensure the efficiency and effectiveness of our ad spend and continually improve ROI.
Key Responsibilities:
Develop and execute paid advertising strategies across multiple platforms (Google Ads, Meta - Facebook, Instagram, Messenger etc.) to achieve marketing goals and KPIs.
Manage day-to-day paid media campaign operations, including budgeting, bidding, and optimization.
Analyze performance data, identify trends, and adjust strategies to maximize campaign ROI.
Conduct A/B testing to optimize ad creatives, audience targeting, and bidding strategies.
Collaborate with creative teams to produce high-quality ad creatives and landing pages that align with brand guidelines and campaign objectives.
Monitor, track, and report on key performance indicators (KPIs) such as conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
Stay up to date with the latest trends, tools, and best practices in digital advertising and retail marketing.
Provide actionable insights and recommendations for improving overall digital marketing performance.
What We’re Looking For:
3+ years of experience in managing paid ads campaigns, preferably in the retail industry.
Proficiency in Google Ads, Facebook Ads Manager, Instagram, and other relevant advertising platforms.
Strong analytical skills with the ability to interpret data and drive decisions based on performance insights.
Experience with A/B testing, audience segmentation, and bid management.
Ability to work cross-functionally and collaborate with creative and product teams to execute campaigns.
Strong communication skills and the ability to explain complex data and results in a clear and actionable way.
A results-driven mindset and a passion for staying ahead of industry trends.
Why Join Us?
Opportunity to shape and scale the paid advertising strategy of a rapidly growing retail brand.
A collaborative and innovative work environment.
Flexible work options to support your work-life balance.
Competitive salary and benefits package
Access to professional development opportunities and ongoing learning.
How to Apply:
Please click APPLY or alternatively you can email your CV to mbarry@sharpandcarter.com.au
Key Responsibilities:
Develop and execute paid advertising strategies across multiple platforms (Google Ads, Meta - Facebook, Instagram, Messenger etc.) to achieve marketing goals and KPIs.
Manage day-to-day paid media campaign operations, including budgeting, bidding, and optimization.
Analyze performance data, identify trends, and adjust strategies to maximize campaign ROI.
Conduct A/B testing to optimize ad creatives, audience targeting, and bidding strategies.
Collaborate with creative teams to produce high-quality ad creatives and landing pages that align with brand guidelines and campaign objectives.
Monitor, track, and report on key performance indicators (KPIs) such as conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
Stay up to date with the latest trends, tools, and best practices in digital advertising and retail marketing.
Provide actionable insights and recommendations for improving overall digital marketing performance.
What We’re Looking For:
3+ years of experience in managing paid ads campaigns, preferably in the retail industry.
Proficiency in Google Ads, Facebook Ads Manager, Instagram, and other relevant advertising platforms.
Strong analytical skills with the ability to interpret data and drive decisions based on performance insights.
Experience with A/B testing, audience segmentation, and bid management.
Ability to work cross-functionally and collaborate with creative and product teams to execute campaigns.
Strong communication skills and the ability to explain complex data and results in a clear and actionable way.
A results-driven mindset and a passion for staying ahead of industry trends.
Why Join Us?
Opportunity to shape and scale the paid advertising strategy of a rapidly growing retail brand.
A collaborative and innovative work environment.
Flexible work options to support your work-life balance.
Competitive salary and benefits package
Access to professional development opportunities and ongoing learning.
How to Apply:
Please click APPLY or alternatively you can email your CV to mbarry@sharpandcarter.com.au
