Verified Job
Marketing
Outbound Marketing Specialist (Bengaluru)
Marketing
#742887
Remote / WFH
TeamLease
Job Description
About TeamLease (https://group.teamlease.com)
TeamLease Services is one of Indias leading human resource companies offering a range of solutions to 3500+ employers for their hiring, productivity and scale challenges. A Fortune India 500
company listed on the NSE & BSE, Teamlease has hired 17 lac people over the last 17 years and has
2 lac+ open jobs everyday. One of Indias fastest growing employers, Teamlease also operates
Indias first Vocational University and Indias fastest growing PPP National Apprenticeship Program.
The company offers solutions to large, medium and small clients across the 3Es of employment (1.5
lac+ employees), employability (2 lac+ students) and Ease-of-doing Business (1000+ employers).
About TeamLease Staffing (https://group.teamlease.com/services/staffing-solutions/)
The Indian staffing industry has grown to an extraordinary level, especially in the area of being a third-
party payroll service provider. Staffing solutions in India has shown much activity with the growth of business & commerce and is poised to make a giant leap in the coming years. The staffing industry in
India essentially provides a platform for recognized employment, work choice, reasonable compensation, annual beneits, and health benefits for the temporary workforce.
About the role
Role Title
Outbound Marketing Specialist
Business
Staffing
Sales
Sub-Department/Function:
Location
Bangalore
AVP
Reporting to
Role
The Outbound Marketing Specialist will be responsible for planning and executing targeted outreach programs to create engagement and generate qualified opportunities for the enterprise business. The role focuses on Account-Based Marketing (ABM) on LinkedIn, multi-channel outreach, and high-quality communication to engage decision-makers in priority accounts.
Key Responsibilities
Conduct prospect and account research to identify stakeholders, personalise outreach,
and refine target account lists (prospecting the suspects).
Research on target companies and buyer personas, monitoring news, triggers, and developments to perform timely outreach.
Plan and execute ABM campaigns on emails and LinkedIn for defined target accounts and buyer personas to drive meetings and nurture interest.
Run multi-channel outreach (email, call, LinkedIn) to drive event invitations, follow-ups,
and engagement for physical events, webinars, podcasts and campaigns.
Collaborate with content/marketing teams to adapt case studies, decks, and event assets for outbound use (email copy, LinkedIn messages, call scripts).
Work closely with business development teams to align outreach messaging, targeting,
and follow-up processes.
Track outreach performance, maintain accurate records in the CRM, and recommend improvements based on data.
Required experience and skills
24 years of experience in outbound marketing or demand generation in a B2B setting.
Solid understanding of ABM, outbound funnels, and prospecting best practices.
Strong written and verbal communication skills, with the ability to write concise,
personalised outreach messages.
Hands-on experience with LinkedIn, email outreach tools, and CRM platforms.
TeamLease Services is one of Indias leading human resource companies offering a range of solutions to 3500+ employers for their hiring, productivity and scale challenges. A Fortune India 500
company listed on the NSE & BSE, Teamlease has hired 17 lac people over the last 17 years and has
2 lac+ open jobs everyday. One of Indias fastest growing employers, Teamlease also operates
Indias first Vocational University and Indias fastest growing PPP National Apprenticeship Program.
The company offers solutions to large, medium and small clients across the 3Es of employment (1.5
lac+ employees), employability (2 lac+ students) and Ease-of-doing Business (1000+ employers).
About TeamLease Staffing (https://group.teamlease.com/services/staffing-solutions/)
The Indian staffing industry has grown to an extraordinary level, especially in the area of being a third-
party payroll service provider. Staffing solutions in India has shown much activity with the growth of business & commerce and is poised to make a giant leap in the coming years. The staffing industry in
India essentially provides a platform for recognized employment, work choice, reasonable compensation, annual beneits, and health benefits for the temporary workforce.
About the role
Role Title
Outbound Marketing Specialist
Business
Staffing
Sales
Sub-Department/Function:
Location
Bangalore
AVP
Reporting to
Role
The Outbound Marketing Specialist will be responsible for planning and executing targeted outreach programs to create engagement and generate qualified opportunities for the enterprise business. The role focuses on Account-Based Marketing (ABM) on LinkedIn, multi-channel outreach, and high-quality communication to engage decision-makers in priority accounts.
Key Responsibilities
Conduct prospect and account research to identify stakeholders, personalise outreach,
and refine target account lists (prospecting the suspects).
Research on target companies and buyer personas, monitoring news, triggers, and developments to perform timely outreach.
Plan and execute ABM campaigns on emails and LinkedIn for defined target accounts and buyer personas to drive meetings and nurture interest.
Run multi-channel outreach (email, call, LinkedIn) to drive event invitations, follow-ups,
and engagement for physical events, webinars, podcasts and campaigns.
Collaborate with content/marketing teams to adapt case studies, decks, and event assets for outbound use (email copy, LinkedIn messages, call scripts).
Work closely with business development teams to align outreach messaging, targeting,
and follow-up processes.
Track outreach performance, maintain accurate records in the CRM, and recommend improvements based on data.
Required experience and skills
24 years of experience in outbound marketing or demand generation in a B2B setting.
Solid understanding of ABM, outbound funnels, and prospecting best practices.
Strong written and verbal communication skills, with the ability to write concise,
personalised outreach messages.
Hands-on experience with LinkedIn, email outreach tools, and CRM platforms.
