Verified Job
Marketing
OnTrade Specialist
Marketing
#285446
Remote / WFH
Job Description
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 1+0 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries, and employs approximately 4,000 people.
The Business Unit Asia and Pacific is the most dynamic and diverse of the Group . We operate directly in markets like China Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.
We are looking for an energetic and self-motivated On Trade Specialist to join our commercial team in India .
General Description Of The Role
The On Trade Specialist is responsible for the sales & execution of below-the-line metrics across the on premise outlets dedicated to the cluster/market.
Ensuring that Commercial Objectives for on premise channel, brand and customer KPI's (including: Sales, Profitability, Market Share) are delivered.
To win at the point of sale by ensuring superior and unique consumer experience to boost brand building effectiveness and resulting in sales .
Ensuring Executional KPIs (including: Share of displays, speed/quality of execution, positive customer feedback) are delivered.
• Availability
• Menu Listing
• Menu Pricing
• Training calendar / Building a bartender community
• Visibility / Displays
• Activation Calendar/Execution
Reporting to the Commercial Manager, you will be responsible for the following:
• Work collaboratively with the Commercial Manager to ensure
• Delivery of sales volume & brand availability targets for the dedicated outlets
• Compliance to activation calendar objectives
• Plan & lead execution of consumer activations, deployment of point of sale elements , displays consistent with brand toolkits.
• Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community.
• Develop and facilitate the brand - storytelling content with & for the bartenders in collaboration with marketing team & bar staff
• Identify new marketing opportunities / partnerships with outlets & third spaces .
• Trade Inputs
• Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)
• Analyze market / competitor trends and activities
• Be aware of new outlet openings to get the first mover advantage
• Build trade relations and network with decision makers of the outlet
What we are looking for :
• Self-motivator
• Liquor Industry experience of 4-6 yrs
• Strong relationships in On Premise and the Bartender community
• Knowledge of the on-premise activaiton planning/ management/ operation
• Ability to convey passion for our brands
• Ability to network and build strong relationships
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, *** or ****** orientation, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.
To learn more about Campari Group, please visit www.camparigroup.com.
Please enjoy our brands responsibly
The Business Unit Asia and Pacific is the most dynamic and diverse of the Group . We operate directly in markets like China Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.
We are looking for an energetic and self-motivated On Trade Specialist to join our commercial team in India .
General Description Of The Role
The On Trade Specialist is responsible for the sales & execution of below-the-line metrics across the on premise outlets dedicated to the cluster/market.
Ensuring that Commercial Objectives for on premise channel, brand and customer KPI's (including: Sales, Profitability, Market Share) are delivered.
To win at the point of sale by ensuring superior and unique consumer experience to boost brand building effectiveness and resulting in sales .
Ensuring Executional KPIs (including: Share of displays, speed/quality of execution, positive customer feedback) are delivered.
• Availability
• Menu Listing
• Menu Pricing
• Training calendar / Building a bartender community
• Visibility / Displays
• Activation Calendar/Execution
Reporting to the Commercial Manager, you will be responsible for the following:
• Work collaboratively with the Commercial Manager to ensure
• Delivery of sales volume & brand availability targets for the dedicated outlets
• Compliance to activation calendar objectives
• Plan & lead execution of consumer activations, deployment of point of sale elements , displays consistent with brand toolkits.
• Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community.
• Develop and facilitate the brand - storytelling content with & for the bartenders in collaboration with marketing team & bar staff
• Identify new marketing opportunities / partnerships with outlets & third spaces .
• Trade Inputs
• Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)
• Analyze market / competitor trends and activities
• Be aware of new outlet openings to get the first mover advantage
• Build trade relations and network with decision makers of the outlet
What we are looking for :
• Self-motivator
• Liquor Industry experience of 4-6 yrs
• Strong relationships in On Premise and the Bartender community
• Knowledge of the on-premise activaiton planning/ management/ operation
• Ability to convey passion for our brands
• Ability to network and build strong relationships
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, *** or ****** orientation, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.
To learn more about Campari Group, please visit www.camparigroup.com.
Please enjoy our brands responsibly
